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COSMOBEAUTÉ VIETNAM 2017 – The largest Beauty Trade Exhibition in Vietnam happened on the 18th – 20th April 2017 in SECC (Saigon Exhibition & Convention Center (CECC), Ho Chi Minh City. Cosmobeauté Vietnam achieved big success this year and it has proved itself again as the most reliable and trustable business platform. With number of 165 exhibitors, 4 country pavilions, 12 exhibiting countries, 318 number of brands and this exhibition has attracted an outstanding amount of trade visitors with the number of 13328.

The opening ceremony of Cosmobeauté Vietnam 2017 was successfully officiated with the presence of Mr. CP Saw, Mr. Vinh, Bà Bùi Thị Thanh An, Ông Nguyễn Quang Huy, Ông Nguyễn Đình Anh, Bà Nguyễn Thị Ngọc Yến, Mr Yoon Jooyoung, Ms Koh Chong Yu, Mr. Faizal Izany Mastor, Mr. Carlos Dominguez, Mr. Roberto Cajati. Most of them are from the local government bodies, associations and also the founder of Cosmobeauté.

In conjunction with the 10th Anniversary of Cosmobeauté Vietnam, Linh Chi Spa Beauty Academy presented an amazing hair show and make performance.

Beauté Meeting, our signature program has been known as the reliable platform for international brands to meet potential local partners! This platform also served the purpose of providing B2B meetings for local investors and exhibitors to meet their potential partners and create more business opportunities.

Overall, the exhibitors are very satisfied with the performance of the event and gave positive feedbacks to the show. We appreciate all your support and hope to meet you all at Cosmobeauté Vietnam 2018 at 19 – 21 April 2018.

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Cosmobeauté Vietnam – known as the largest and the only 10-years established beauty trade exhibition in Indochina region is back with its 10th successive edition, to be held from 18 – 20 April 2017 at Saigon Exhibition & Convention Center (SECC), Phu My Hung, Ho Chi Minh City, Vietnam.

Cosmobeauté Vietnam has now become the ultimate annual destination in Vietnam for professionals in the beauty industry to source latest trends of beauty products, equipment and salon managements, view skills competition, educational talks and live demonstration.

Cosmobeauté Vietnam, A perfect place for importers, distributors to source for new beauty Brands from more than 15 countries manufacturers and suppliers who are looking for potential partners in Vietnam - which its beauty industry value reaches USD 14.9billion.

Cosmobeauté Vietnam 2017 target to achieve 220 exhibitors and Brand’s from over 15 countries, including Bulgaria, China, Germany, Indonesia, Italy, Japan, Korea, Malaysia, Singapore, Spain, Taiwan, Thailand, United Kingdom, USA and Vietnam.

Cosmobeauté Vietnam reinforces its position as the biggest beauty trade exhibition in Indochina region all thanks to the presence of the international pavilions from all over the world, which enables all type of beauty businesses to achieve greater visibility with local distributors, retailers, and partners. The opening ceremony for Cosmobeauté Vietnam will be officiated by Ministry, Government Bodies & Associations, and also welcoming all exhibitors that joined this trade exhibition, and visitors will be thrilled by an amazing exclusive make up show prepared by Linh Chi Beauty Spa Academy.


Cosmobeauté Vietnam will never failed to excite the Vietnam market in bringing in more international brands. The first ever showcase of Spain Pavilion brought by STANPA – Spanish Cosmetic, Toiletry and Perfumery Association. A series of hair care, skin care, cosmetic, beauty equipment and salon furniture all the way from Spain will be showcased during the 3 days show.


Riding the " K Pop " wave, Southeast Asian countries including Vietnam are well receiving influence and welcoming Korean-made brands and products. Cosmobeauté Vietnam has been bringing the largest Korean Beauty Pavilion by Korean Medicine Industry Supple Center, showcasing the best and high quality guaranteed Korean skin care, hair care, nail care, body care, cosmetics, beauty equipment, and more for the local market.

For those who are interested to be the distributors of Spanish and Korean products, a dedicated Beauté Meeting program will be arranged with advanced business appointment, please email us at This email address is being protected from spambots. You need JavaScript enabled to view it. .

Today, Cosmobeauté Vietnam is acknowledged as the market leader of the industry in Vietnam, as it reflects the entirety of the industry, providing opportunities to both ASEAN and overseas companies from all aspects of beauty industry in cosmetics and perfumery, aesthetics and spa, nail, hair and accessories, halal, organics and natural products, packaging and raw materials.

Cosmobeauté Vietnam Strive for Continuous Growth in the Beauty Industry!

Encouraging the growth of professional skills, Cosmobeauté Vietnam brought in more stage program & beauty workshops program to empower global professionals, beauticians with knowledge and skills to be recognize in the spectrum of beauty, hair, nail, spa, eyelash and make up industry. Discover the topics covered this year inclusive of “Skin Care in New Generation”, “Marketing to Increase profits for Spa”, “Creating Postnatal Wellness Rituals in Your Spa” and more exciting topics which covers all aspects of the beauty industry. All importers, exhibitors, visitors, salon owners, beauticians and new comers are most welcome to join this beauty trade exhibition.

Fred not! This is just an appetizer of what’s happening at Cosmobeauté Vietnam 2017. Cosmobeauté Vietnam 2017 is very much expecting to gather over 12,000 visitors in the coming 10th edition. Updates on special events, programmes and news on our exhibitors will be available on the website

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Calling for all spa owner, spa therapists, YOU are invited to the Spa Seminar host by Tanamera. The concept of Mommy wellness or Postnatal Wellness rituals are becoming more popular worldwide and are currently being adopted in many spas globally. Traditional postnatal wellness rituals are non-intrusive, promote healing and give direction for new mothers to take time and pamper themselves. Postnatal wellness rituals also compliment medical emphasis on prenatal and fills gap in medical treatment of postnatal.

With a population of 95 million and a young median age, the postnatal wellness market in Vietnam is vibrant and exciting. Tanamera will share their secrets on how to create postnatal wellness rituals in your spa and be successful in this lucrative market

This seminar will be on the 19th April 2017 at Saigon Exhibition & Convention Center (SECC) Phu My Hung Ho Chi Minh City, Meeting Room 2A, Level 3 from 9.00am – 5.00pm. This seminar included interesting topics that would equip you with knowledge on how to take care of your beloved child and yourself after giving birth. With experienced speakers, Faridah Ahmad ,Dr. Baskaran Koshti and Mrs Orni Yusniza, they will be there at the seminar to share with you their experience and expertise.

Seminar Topics:
1. The importance of after delivery care
2. Malay Traditional post natal therapy – A case study
3. How to do baby massage safely
4. The importance of using natural products
5. Taking care of your body after a baby

Speaker’s biodata:

Faridah Ahmad Fadzil

Faridah Binti Ahmad Fadzil is the co-founder of Tanamera. Faridah, an Honor graduate of Business Management from Northern Illinois University, is a second-generation herbalist specializing on tropical herbs.  Apart from overseeing Tanamera Malaysian and export business, Faridah travels extensively to give talks internationally. She has been a guest Speaker on various topics on herbal products for Biotech seminars since 1999. She has also given talks for Tourism Malaysia and other government bodies on topics ranging from Spa industry reports to Malaysian traditional therapies.



Dr. Baskaran Koshti

Dr. Baskaran has over 20 years of experience in spa and wellness management. His roles have included physician (Naturopathy), massage therapist, yoga teacher’s trainer, personal trainer, reiki practitioner & master, university instructor and research assistant. He was the National Occupational Skill Standard (NOSS) developer for Department of Skills Development of Malaysia, spa & wellness consultant for several resorts, public speaker, and trainer in various hospitality & soft skills and have Trained in more than 100 countries.


Mrs Orni Yusniza

Mrs Orni comes from a family of healers and midwives and is a certified Aroma therapist, Beautician, Aesthetician, Aesthetician Therapist and Beauty & Spa Instructor. She has been actively involved in the industry as a freelancer and in-house trainer and has conducted many beauty and Spa workshop and talks to clients for the past 16 years. Orni also managed the spa brand of P.T Mustika Ratu (M) Sdn Bhd (Taman Sari Royal Heritage Malaysia) for Malaysia region and handled all spa operation, spa franchise, spa product, in-house training, beauty talk and represented the company during tv and media interviews.

Date    : 19/4/2017
Time    : 9 am to 5 pm
Venue : Seminar Room 2, Level 3
Saigon Exhibition & Convention Center (SECC)
Phu My Hung, Ho Chi Minh City

Seats are limited, secure your seats before it’s too late!

For Reservation Please Contact:
Miss Kim Dzung
Tel          : +84 8 3997 1305
Email     : This email address is being protected from spambots. You need JavaScript enabled to view it.
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Great news!

The wait is over, the process of production for Cosmobeauté Vietnam 2017 Show Preview is completed and now we are going to deliver it out to you right away! The show preview will be delivered on your doorstep shortly within this month. Hope to see you soon at Cosmobeauté Vietnam!

Can't wait for the printed preview? No worry! Click the cover below to get the first-hand preview!

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To date, Cosmobeauté Vietnam is acknowledged as the market leader of the industry in Vietnam, as it reflects the entirety of the industry, providing opportunities to both ASEAN and overseas companies from all aspects of beauty industry in cosmetics and perfumery, aesthetics and spa, nail, hair and accessories, halal, organics and natural products, packaging and raw materials.

Cosmobeauté Vietnam reassure its position as the biggest beauty trade exhibition in Indochina region all thanks to the presence of the international pavilions from all over the world, which enables all type of beauty businesses to achieve greater visibility with local distributors, retailers, and partners. Continuing to grow at bigger scale over the years, Cosmobeauté Vietnam is welcoming more international exhibitors at the 10th anniversary.

After the great success of Spain Pavilion during Cosmobeauté Indonesia that attracted local distributors and retailers, and numbers of businesses had developed, we officially welcome the FIRST ever Spain Pavilion to Cosmobeauté Vietnam. Brought by the Spanish Cosmetic, Toiletry and Perfumery Association (STANPA), Spain Pavilion will showcase an array of Spanish made brands and products aiming to venture into the Vietnam beauty market. Hair care, skin care, cosmetic, beauty equipment and salon furniture all the way from Spain will be showcased during the 3 days show from 18-20 April 2017!

For those who are interested to be the distributors of Spanish products, a special designated One2One business Programme will be arrange, please email to This email address is being protected from spambots. You need JavaScript enabled to view it.

Picture taken at Cosmobeauté Indonesia 2014


What is STANPA?

STANPA, the Spanish Cosmetic, Perfumery and Toiletry Association was founded in 1951, and represents the 85% of the manufacturing sector. It offers to the Spanish manufacturing of perfumery, and cosmetic products and related raw materials and exporting companies, institutional as well as technical, legislative and international support. The Spanish industry meets the highest European standards, and figures as the fourth larger investor in R&D in the last years in the European Union, constant research for new essences, natural products and raw materials made by the enterprises, operating with the utmost respect for the environment, has created a wide range of innovative, high quality products. Cosmetics and perfumery exports amount to €2.3 billion euros, ranking 5th in the European Union.



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  • • Economy expanded 6.21% in 2016, among the fastest in the world
  • • Disbursed FDI climbed 9% to a record $15.8 billion this year

Vietnam’s economy expanded more than 6 percent for a second year, defying a regional slowdown to remain one of the world’s best performers as manufacturing surged.

Key Points

  • • Gross domestic product increased 6.68 percent in the fourth quarter from a year earlier, up from 6.56 percent in the previous three months, the General Statistics Office said in Hanoi Wednesday
  • • The economy grew 6.21 percent in 2016, compared with the median estimate of 6.3 percent in a Bloomberg survey

Big Picture

Vietnam ranks among the world’s fastest-growing economies as its exports remained resilient to a global trade slowdown that’s hurting Singapore and China. Companies setting up plants in the country, such as Samsung Electronics Co., are transforming the nation into a manufacturing hub for electronics goods, including smartphones. The Asian Development Bank forecast Vietnam’s economic growth at 6.3 percent in 2017.

Economist Takeaway

"Vietnam is in a sweet spot right now," said Frederic Neumann, co-head of Asian economic research at HSBC Holdings Plc in Hong Kong. "Strong growth will persist in the next several years. It is continuing to gain market share in exports and even giving China a run for competitiveness. Foreign companies continue to invest in Vietnam to take advantage of its highly competitive labor and low cost. The outlook is bright and it is one of the standout economies in Asia."

Market Reaction

Benchmark five-year government bonds dropped for the first time in a week, losing four basis points to 5.64 percent. The benchmark VN Index fell as much as 0.3 percent before closing 0.1 lower in Ho Chi Minh City trading

Other Details

  • • Manufacturing gained 13.61 percent in the fourth quarter from a year earlier, fastest pace this year, Ha Quang Tuyen, head of GDP department at the GSO, said at a briefing on Wednesday
  • • Exports rose 8.6 percent in 2016, imports gained 4.6 percent, according to GSO
  • • Vietnam posted a trade deficit of $300 million in December. It had a trade surplus of $2.68 billion for 2016
  • • Retail sales rose 10.2 percent in 2016
  • • Disbursed foreign direct investment climbed 9 percent to a record $15.8 billion this year. Pledged FDI increased 7.1 percent

Source: Bloomberg Market

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Young population and increasing middle class have made Vietnam one of the most attractive emerging retail markets.

According to a recent report by global real estate service firm JLL Vietnam, investors from Japan, Thailand, France and South Korea have flocked to find opportunities in Vietnam. Thai firm, Berli Jucker Plc bought Metro Cash and Carry Vietnam for EUR655m, making it the biggest merger and acquisition transaction in 2014. Not long later, another big player from Thailand, Central Group also acquired Nguyen Kim electronics chain and then the Big C Supermarket.

In 2015, South Korea's top retailer Emart discount store chain was opened in Ho Chi Minh City. Meanwhile, another supermarket brand from South Korea, Lotte, has successfully opened 11 supermarkets and aims to increase the number to 60 by 2020.

After two years joining the retail market, Japan's Aeon Mall now owns four shopping malls, nearly 50 shops and said it expected to open 20 shopping centres in Vietnam by 2020. France's AuchanSuper also decided to expand the business by opening 17 supermarkets in Ho Chi Minh City and 20 shops in the northern region by 2020 after the success of its three Simply Mart stores and assessing the potential growth of local retail market.

As incomes per capita increases, locals now can afford to spend more, and Gap, Mango and Topshop are becoming more familiar with young people. In early September, Zara opened its first flagship store in Ho Chi Minh City and H&M is said to be completing procedures to enter Vietnam early next year.

The report pointed out that Vietnam's retail market has lots of room for growth with people aged 15-64 accounting for 70% of its 90 million population. From 2015 to 2020, its urban population is predicted to growth by 2.6%, one of the highest growth rates in the region.

Trang Bui from JLL Vietnam said, "Vietnam is the most dynamic emerging economy in South East Asia thanks to its increasing disposable incomes, rapid urbanisation and rising living standards."

American consulting firm Boston Consulting Group also assessed that the middle and upper classes will double in size by 2020. People with monthly incomes of over USD714 are the main target of retailers. In addition, credit cards have become familiar with the public and consumers are less worried about spending more. Increasing international tourists and better infrastructure are also important factors to attract investors.

"The competition has become increasingly fierce and only retailers with right strategies to meet market demand will gain greater market share," JLL wrote in its report.


Source: Vietnam Net Bridge

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Exhibitors from different countries exhibit in Cosmobeauté Vietnam.

With tax reductions for beauty industry products included in free trade agreements (FTAs), Vietnam is seen as a promising market for cosmetics firms and foreign suppliers of beauty-care machines and equipment.

According to Dao Thu Huong from the Ministry of Finance, under the Vietnam-Republic of Korea FTA, Vietnam committed to cut tariffs on 200 products imported from the Republic of Korea (RoK), including cosmetics.

This would pave the way for RoK cosmetics to flock to Vietnam in the time to come. In early 2010, the RoK could only export seven product lines to Vietnam. However, even with the restriction, the cosmetics import turnover from the market was high at US$12.7 million. During that time, preliminary statistics showed that with the high growth rate of 10-20% per annum and nearly no rival, foreign cosmetics companies dominated the market worth US$150 million a year.

Beauty salon chains have been thriving in Vietnam. Guardian, a brand of Dairy Farm Group, has 39 shops after five years of presence in Vietnam. Orient Beauty Corp, which has distributed SkinFood’s products in Vietnam since 2011, now has 20 shops. Body Shop has developed 20 shops in Hanoi and HCM City since 2009.

Analysts predicted that from 2017-2018, when the import tariff is cut to 20%, RoK cosmetics would be even more commonly used in Vietnamese beauty industry. Not only products from the RoK, but cosmetics from Japan, Thailand and Malaysia would also have opportunities to conquer the Vietnamese market as Vietnam has also signed FTAs with many other countries.

This explains why the number of cosmetic firms attending Cosmobeauté, a well-known exhibition event, has been increasing steadily over the last nine years.

CP Saw, president of Cosmobeauté, said many businesses came to the exhibition to look for clients because they saw great potential in the Vietnamese market.

According to Nielsen, the demand for beauty products in Vietnam was still modest in 2014 with each Vietnamese spending US$4 a year on cosmetics, 1/5 of that in Thailand (US$20 per head per annum).

Commenting about the market scale, a representative of Phuong Mai JSC, which distributes water filters made by Mitsubishi Rayon Cleansui priced at VND50 million and higher, said not only spas and beauty salons, but consumers also order products, which shows an improved awareness of Vietnamese about health care.

However, though the domestic market is large, it is not the place for investors to set up factories. Nguyen Thanh Thao, deputy chair of the HCMC Cosmetics Association said that some foreign invested enterprises have stopped production in Vietnam and left for Malaysia and Thailand.


Source: Vietnam Business News

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Vietnam Association of Beauty & Development (VNBA) has just launched the first ever and biggest national beauty competition namely Beauty Art Skill Competition Vietnam (BASC). 3 press conferences of the launching of BASC were separately held at Ho Chi Minh City, Da Nang, and Hanoi, Vietnam.

Beauty Art Skill Competition (BASC) press conference at Hanoi, Vietnam.

Beauty Art Skill Competition (BASC) press conference at Da Nang, Vietnam.

Beauty Art Skill Competition Vietnam (BASC) is the first ever largest national beauty competition in Vietnam. It is a potential platform in Vietnam to provide great opportunity and connect all young and talented beautician, make-up artist, hair-stylist, and nail artist to challenge and exchange beauty knowledge and skills.

“VNBA’s vision is to connect all organisations and individuals who are working in the beauty industry, in the hope of providing safe, high-quality, and professional beauty services for people. We hope that we can contribute in improving the quality and capabilities of all members through seminars, vocational training courses and courses in management and soft skills. We truly believe that by holding national and international skill competitions like Beauty Art Skill Competition Vietnam (BASC), and bolstering international cooperation in the field is the most effective way to achieve our goal and vision.” said Assoc. Prof. Nguyen Thi Thuan, chairperson of VNBA.

The vision of BASC is to encourage confidence and professionalism among the beauty practitioners in Vietnam and to translate their vision as a beauty professional through their work, knowledge and skill at an international level. BASC also aims to uplift the standard of Vietnamese beauty professions, and to encourage beauty profession as a professional career, in order to enhance the standard of beauty industry in Vietnam and to bring it to another peak level.

“We are very glad to have this competition with Cosmobeauté Vietnam in 2017, together we celebrate its excellent 10th year anniversary. We believe through this all-rounded beauty competition in conjunction with the biggest beauty trade exhibition in Vietnam, it will definitely help to boost the standards and quality of beauty practitioners locally. Not only that, we aim to assist them in building better confidence and be able to compete at international stage in the future. Most important of all, we also hope that beauty industry can inspire and influence new and younger generation as an aspiring career,” said Assoc. Prof. Nguyen Thi Thuan, chairperson of VNBA.

BASC focuses on 3 main categories of competition, namely Hair Styling & Make Up, Beauty – Body & Spa Treatment, and Nail Art. Individuals who are creative and passionate in beauty industry are welcomed to participate in BASC.

BASC is expecting to welcome almost 200 national beauty talents in the industry to compete among themselves and perform their utmost skills at the competition, in front of a panel of both local and international judges from 5 different countries. This is the first greatest eye-opening opportunity to all professionals from all aspect of beauty industry in Vietnam. Stay tuned for more information!

BASC will be held in conjunction with the largest and most proven beauty trade exhibition in Vietnam, Cosmobeauté Vietnam. Cosmobeauté Vietnam is celebrating its 10th year milestones in year 2017, reaffirming its esteem presence in Vietnam. In accordance to the 10th anniversary, Cosmobeauté is gladly to announce the partnership with VNBA, together in bringing surprises to the beauty industry. Cosmobeauté Vietnam continues not only to provide opportunity to more brand from around the world, also to bring in talented artist from around the world to showcase excited events and competitions. Stay tuned for more information!


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Saigon Beauty Art Club (SBAC) had successfully organized a beauty show on 19th September, titled Hội Tụ & Thăng Hoa. The meaning of the title is converging and sublimation, proves the beauty industry in Vietnam is converging and raising to a higher status. It was a blast during the show as all participates were impressed by the show held by different professionals from all aspect of beauty industries.

SBAC welcomes Vietnam Association of Beauty Profession Training & Development (VNBA) as supporting association, as SBAC is recognised as part of VNBA’s Southern branch to advocate development and growth in Saigon beauty industry, eventually to be recognised by the Vietnam government on the importance of developing beauty industry.

Vietnamese has always been described in having potential and talent on art skill. Hội Tụ & Thăng Hoa proves it right! There are many different shows went on during the night including hair show, nail show, make up show, eyelash show, and various sponsors show. Many segments of shows were included in each category and it gave the audiences an eye-opening night!

Hair Show

Done by the veteran many years’ experience hair stylists, confidently unleashing their special skills on hair cutting and upstyling on stage. Also not forgetting in giving a chance to the young and talented hair stylists in Vietnam, showcasing a series of latest hairstyles. Audiences were able to check out masterpieces by hair stylists showcasing many different shows focusing on coloring, styling, and cutting at various theme.

Nail Show

Professional nail artist from the biggest nail academy in Vietnam, Kelly Phang Nail Academy, lively presented a live nail art combined with modern dance performance. Audiences were able to enjoy beautiful dance, and also to witness the beauty of nail art done by the nail artist with professional and scrupulous efforts.

Make Up show

Linh Chi Beauty Academy known as the largest beauty academy in Vietnam, also presented a fairy-tale story featuring HD stage special effect make up. The members of Linh Chi Academy presented in various characters like a musical theatre show on stage, with full costume specially designed by a local fashion designer. The show has incredibly moved the crowd!

Eyelash Show

Eyes are the window of soul. Hoaly’s Eyelash has truly presented it out! Members from Hoaly’s Eyelash showcased a live eyelash art performed by skilful stylist on stage. Professional technicians showed their excellent eyelash skills and performed amazing results. The audiences were haunted that the effect of eyelashes can affect one’s soul.

Various Sponsors Show

Potential companies were giving an opportunity to showcase their products during the show. There are several brands that performed by various models showing the sponsors’ unique product and image look with their own brands and parade on stage.

The show successfully ended with a parade by all models, stylists and artists. Most of the related professionals were then gathered and had a networking session with the beauty industry people in Vietnam. As can see on participants’ expression, the show was amazing and it is sure that everyone is expecting more beauty shows in the future.

Upcoming next! Beauty Art Skill Competition Vietnam (BASC) organized by VNBA is going to be held during Cosmobeauté Vietnam on 18th – 20th April 2017! It will be a blast as BASC is the biggest and first ever national beauty competition happen in Vietnam. Stay tuned for more information!

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