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In recent years, The Korean wave, or K-Wave has taken over the world by storm! On YouTube, the most popular Korean music video, “Gangnam Style” by Psy has reached over 2.5 Billion views worldwide making it the most watched YouTube video of all time as of today. The shift towards the popularity of celebrities from Korea has become so massive, it has inspired numerous brands and companies from Korea to become successful in their take on international markets, and effectively triggering the increase of demands towards beauty products worldwide.

The increasing demand towards beauty products especially in men’s products does not only involve western countries. Vietnam for example is experiencing a massive increase in both men’s and women’s beauty product in recent years, and this trend is predicted to continue as Vietnam’s economy grows rapidly.

In 2014, the sales of beauty and personal care products in Vietnam experienced a 14.4% increase in sales compared to the previous year (source: Euromonitor). This increase in demand is largely due to the media, especially through social networking such as Facebook, Twitter, Zing and others. As the country with the most Internet users in Southeast Asia, the spread of new trends and fashion via the social networking sites is the key factor in maintaining the expansion of the country’s beauty market.

Another key factor for the rise of demands in beauty products is the K-Wave. Korean beauty products, also known as K-Beauty, has benefitted the most from the globalization of the K-Wave. The K-Wave has received tremendous reception in Vietnam with numerous Korean artists and celebrities making their appearance in Vietnam through TV shows and concerts.

Hence, we can conclude that the Korean beauty products present a massive prospect in Vietnam’s beauty market. As the demands for Korean products from Vietnam’s consumers are soaring higher each year, this opens up a huge opportunity for investors, importers, retailers, distributors and other beauty product traders in Vietnam to fulfill the market demands by bringing in the best Korean products.

This April in the coming edition of Cosmobeauté Vietnam, the Korea Pavilion is the ultimate chance for all traders in the beauty industry to meet with more than 50 exhibitors at the Korea Pavilion. At the Korea Pavilion, visitors are introduced to various popular Korean brands, so that they can grab the opportunity to network and become the official distributors of the products!

Take a closer look at various Korean products that will be showcased at the pavilion from categories such as aesthetics, anti-aging, beauty equipment, cosmetics, embroidery, fragrance, hair care, health, nail care, oral hygiene, packaging, piercing, skin care, supplements and many more!

With extensive research and development towards beauty products especially skincare and aesthetics, paired with advanced technology and enthusiasm towards producing top quality products, the Korean pavilion is definitely one of the top reasons why all traders from Vietnam’s beauty industry must visit Cosmobeauté Vietnam 2016! If you are a manager, director, owner or decision maker of trading, distributing or retailing companies, don't let this chance slip away!

List of Companies in the Korea Pavilion:

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Singapore, One of The Most Advanced Economies in Southeast Asia

Singapore is without a doubt, is one of the most advanced country in the Southeast Asian region, in terms of technological advancement and economy. Boasting the third spot in the world’s per-capita GDP, Singapore is a country that opens wide its doors to foreign investors. With a massive amount of foreign investors, the latest technologies are also brought into the country, thus transforming Singapore into a highly advanced manufacturing country in various sectors such as electrical & electronics, chemicals, engineering, medical, packaging and also, beauty and aesthetics equipment.

Singapore Manufacturing Federation (SMF)

The rise of Singapore’s manufacturing community is supported by Singapore Manufacturing Federation, which represents the business interests of the Singapore manufacturing sector. The Singapore Manufacturing Federation (SMF), formerly known as the Singapore Manufacturers' Association, was first established in 1932. Its main aim is to champion the Singapore manufacturing sector, driving its competitiveness and sustainable growth through serving industry-specific needs.

(source: http://www.smfederation.org.sg)

“SMF is proud to lead the Singapore Pavilion in Cosmobeauté Vietnam with the support from International Enterprise (IE) Singapore. We welcome you to the Singapore Pavilion from 21 – 23 April 2016 to gain a better understanding of Singapore’s beauty industry and build strong networks with our participating companies, who keenly look forward to meeting quality buyers such as yourself.”

Lam Joon Khoi, Secretary-General of SMF


 

Aesthetics And Modern Technology Equipment & Skin Care

The Singapore Pavilion brings us various beauty products from Categories such as anti-aging, aesthetics, beauty equipment, hair care, nail care, skin care and much more.

However, among these product categories, some of the most interesting prospects are the aesthetics, health care and modern beauty equipment. Quite a number of exhibitors from the Singapore Pavilion specialize in these categories such as Yena Aesthetical, Aesthetics Marketing, MF3 Anti Aging & Wellness Centre, Indiba Asia, and TS & I. The latest technologies that will be showcased by these exhibitors will definitely attract interest from health & wellness centres, doctors and various professionals from the aesthetics industry.

Besides that, almost all exhibitors from Singapore also specialize in various kinds of skin care products, including natural & organic ingredients products.


 

Check Out The Singapore Pavilion at Cosmobeauté Vietnam 2016!

With than 15 exhibitors, the Singapore pavilion will feature various products showcasing Singapore’s technological advancements! Visit the Singapore Pavilion at Cosmobeauté Vietnam from 21-23 April 2016!

List of Exhibitors in Singapore Pavilion:

  • THYME SELECTION PTE LTD
  • WISH ALLIANCE

And More!

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With cute and colourful packaging and unique ingredients, Taiwanese brands are famous throughout the East Asia and Southeast Asian region, attracting enormous interest especially from younger consumers!

After several years participating in Cosmobeauté Vietnam, this year, the Taiwan Pavilion brings more than 30 exhibitors to take part in the exhibition, showcasing various products ranging from beauty equipment, cosmetics, skin care, fragrance, health, nail care, oral hygiene, packaging, skin care, spa, and piercing.

Among the exhibitors participating in the Taiwan Pavilion this year is the Naruko brand, which is a one of the most famous Taiwanese brand founded by a very well known Taiwanese beauty personality, Robin Niuer. Niuer is most well known for his regular appearance in a popular Taiwanese beauty TV show, “Queen/女人我最大”. The TV show is also widely known throughout Southeast Asian countries, which has a large number of Chinese language speakers such as Malaysia, Singapore and also Vietnam.

With the popularity of Taiwanese beauty personalities such as Niuer and other brands in Southeast Asia especially Vietnam, more and more Taiwanese brands are also getting the spotlight in the region. The Taiwan Pavilion presents an important platform for all beauty traders in Vietnam to learn more about Taiwanese products with the chance to become the sole distributors of various products that has been proven to be successful in Taiwan and Mainland China!

Exhibitors Participating in the Taiwan Pavilion:

  • CHIHKAI INTERNATIONAL CORP
  • CONCERT PROFESSIONAL BEAUTY EQUIPMENT INC
  • H-DIRECTPLUS GROUP
  • NATION BEAUTY MAGAZINE
  • NUCADO INC

And More!

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Cosmobeauté Vietnam held a roadshow in Pullman Hotel, Hanoi on 9 March 2016, to provide a sneak preview of exhibit showcase and exhibition’s updates to the beauty community in Hanoi.

The roadshow was a connecting platform for the beauty industry players in Hanoi especially to experience the first-hand preview of exhibiting brands & products, as well as to get the most updated information on exciting stage program and beauty workshops. It has gathered the beauty industry stakeholders and professionals to network and to expand business connection within industry.

During the roadshow, the founder of Cosmobeauté, Mr CP Saw, brought the audience through the exciting updates and highlights which will happen in the exhibition. He also highlighted various product categories which the beauty industry players can expect to see in the exhibition. Besides, Mr CP Saw highlighted the international exhibitors whom the audience can expect to meet during the exhibition. One2One Business Meeting Program is also available for application and this program will help connect local buyers and international exhibitors more effectively.

The vice president of Hanoi Women Entrepreneurs Association, Ms Cao Minh Truc delivered her welcoming speech at the roadshow. She highlighted the importance of participation of women in society and the economy to strengthen Vietnam’s economic growth.  The association will work hand in hand with Cosmobeauté to promote women’s wellness and self-confidence so as to be ready for any business opportunities.

As aesthetic technology is one of the main focuses of the exhibition, the organiser has invited 2 exhibitors to give talks on aesthetics concept and anti-aging technologies. Ms Lucy Vu, Manager of Aesthetics Marketing Vietnam shared with the audience on the topic Advanced Aesthetics Concept: Tailored to Your Specific Needs. She introduced a few new technologies and products that are tailored to various treatment and facial needs.

One of the exhibitors, MF3 Anti-aging Wellness Centre invited Mr Ronald Tai, CEO of SwissBeWell International Ltd to share an interesting topic on Cellular Therapy: The Secret Smart-Ageing Medicine for the Future. In this sharing session, the audience get to know about cell therapy and how it can be an effective treatment regime against an onslaught of today’s lifestyle disease. The speaker also explained how cell therapy unlock the progress of age-related chronic diseases at every cellular level of every organ in the body.  

Lastly, the organiser would like to congratulate the 2 attendees who won lucky draw prizes, which is 3D2N free accommodation to Cosmobeauté Vietnam exhibition!

The 9th edition Cosmobeauté Vietnam will be held from 21 - 23 April 2016, 9:00 am – 5:00 pm at Saigon Exhibition & Convention Center (SECC), Phu My Hung, Ho Chi Minh City.

 

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Cosmobeauté Vietnam will once again host a roadshow in Hanoi on 9th March 2016! The Roadshow is organised to provide a sneak peek preview into the latest updates regarding various beauty brands and technologies that will be available in the exhibition which will be held on 21st April.

Among the  topics that will be updated during the roadshow are the participating exhibitors including international participations, categories of products available, new technologies, stage shows and also beauty workshops. Attendees of the roadshow will also get the chance to interact and mingle with experts from the beauty industry and also exhibitors who will also be present.

Beauty talks will also be held during the roadshow by professionals. One of the talk is titled “Cellular Therapy: The Secret Smart-Ageing Medicine For The Future” by Ronald Tai, CEO of SwissBeWell International Ltd. Cellular therapy is an on-going therapeutic revolution involving a paradigm shift in thinking and living which is making Smart-Ageing a focus of 21st century medical care. The session is aimed to introduce what cell therapy is, through restoration of homeostasis and how it can be effective against an onslaught of today’s lifestyle diseases. Audience will be explained why cell therapy is the key to unlock the progress of age-related chronic diseases at every cellular level of every organ in the body.

You are invited to the roadshow if you are one of the following:

• Importers
• Distributors
• Salon Owners
• Beauticians
• Aestheticians
• Nail Technicians
• Hair Stylists
• Professionals in beauty industry
 
Date      : 9 March 2016
Venue   : Pullman Hanoi Hotel, Hanoi
Time     : 09:00AM – 12:00PM

No admission fee are needed to attend the roadshow and all seats are Free of Charge! However, if you are interested to attend, register your attendance as soon as possible as there are only limited seats! RSVP now by providing us your name, company, mobile number via email to This email address is being protected from spambots. You need JavaScript enabled to view it. or call +84 8 3842 7755.

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The 8th Edition of Cosmobeauté Vietnam 2015 has drawn many positive reviews. In this article, we will take a look at several feedbacks from international exhibitors regarding their successful participation during the 8th Edition.


Among exhibitors who participated during Cosmobeauté Vietnam 2015 was Maria Grazia Zanini, President of Myosotis S.R.L from Italy. Being asked about her experience in Cosmobeauté Vietnam 2015, she commented: “This exhibition is very interesting because many visitors are not only from Vietnam, but also from neighbouring countries.”


Similarly, Monica Xavier, CEO of Aliique Medical Beauty Group from UK also commented: “We met a lot of potential buyers during the exhibition and a lot of them are not only from Vietnam but also from other Southeast Asian countries such as Malaysia and we had great responses regarding our products.” Having also participated in various other exhibitions in other countries, Monica rated Cosmobeauté Vietnam to be among the best.

The fact that plenty of Non-Vietnamese trade visitors coming all the way to Vietnam to visit the exhibition confirm the vast business potential that is available in the Indochina region and Southeast Asia. The annual exhibition is considered a ‘must-visit’ event by most beauty product traders, retailers and salon entrepreneurs in the region. This is because the chance to get a close look at various high quality and the latest beauty products from overseas is something that is anticipated year after year.


On the other hand, most exhibitors during Cosmobeauté Vietnam came up with positive reviews regarding the exhibition. Among them was Daniel Solymosi, Marketing Manager of Cosmed KFT from Hungary. “I think everything was perfect about the exhibition and I hope that it will stay as it is right now. We have met with many serious inquirers for our product and I am positive that we will have very good partners here in Vietnam.”


Meanwhile, Roddy Gan, Managing Director of Aedge Asia Resources from Singapore commented: “In terms of logistics and the flow of visitors, I think Cosmobeauté have done a really good job. Visitors here in Vietnam are very friendly and are willing to listen and I think that there is vast business potential here in Vietnam.”


Being asked about the location of the exhibition, Patrizio Filiponi, Export Manager of PT Priskila from Indonesia commented: “The exhibition is very good, the location is really nice, and there are plenty of hotels and restaurants nearby so I think that it is an ideal place to do business.”

Cosmobeauté Vietnam, after 8 years experience with positive reviews from exhibitors, strong local connection and continuous government support, is set to maintain its reputation as the best choice for distributors and professionals in the beauty industry to source new products from around the world.

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Visitors of Cosmobeauté Vietnam will be treated with a thrilling make up show from Linh Chi Academy! The make up show will feature various make up arts, body paintings, complimented by splendid hair styling techniques paraded by the nation’s top supermodels, showcasing the skills and art from professional make up and stylist team from Linh Chi Spa Beauty Academy.

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Well-known leading brand in nail care vocational training, Kelly Pang Nail Academy will be presenting an exciting nail art show that will display various types of nail arts including the 3D acrylic nail art! The show, which will be featuring nail arts styled on Vietnam’s top super models, will be lead by My Nguyen Pang, the Director of Kelly Pang Nail Academy

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Cosmobeaute has successfully incorporated a series of collaborations in the Opening Ceremony of ASEAN’s leading beauty trade exhibition in Vietnam, aimed at fostering the development of stylish fashion coupled with glowing beauty from within.

The exhibition has attracted more than 10,000 visitors and international traders, alongside 130 exhibitors who hailed from 15 countries such as China, Hong Kong, India, Indonesia, Italy, Korea, Malaysia, Singapore, Taiwan Thailand, Vietnam and USA including first time participants from Hungary, the Philippines and Sri Lanka.

The 3-day event ended positively with visitors, exhibitors, speakers, delegates and press having plenty of opportunities to network, discuss current trends, witnessed a plethora of products from worldwide and gained insightful knowledge through the product launches, demonstrations and conference sessions.

Opening Ceremony were Overseen by Director of Department of Communication and Emulation, Ministry of Health of Vietnam

Gracing the opening ceremony on Apr 9 were leaders from major beauty enterprises and embassy representatives of various countries as well as executives of foreign and local business institutions in Vietnam. Among the key honourable guests were Mr. Tran Duc Long, Director of Department of Communication and Emulation, Ministry of Health of Vietnam, Mr. Vo Thanh Dong, Director Deputy Chief of Ho Chi Minh City Office, Ministry of Health, Mr. Phan Thi Thanh Minh, Director of General Head of South Agency, Ministry of Industry and Trade of Vietnam, Mr. Bui Thi Thanh An, Deputy General Director, Head of Vietrade in Ho Chi Minh City, Ministry of Industry of Trade , Mr. Hoang Thi Ngan Huong, Head of the South Agency, Vietnam Women’s Union, Mr. Hong Soon Chang, Vice Consul General from Consulate General of the Republic of Korea, Mr. Michele D’ Ercole, Chairman from Italian Chamber of Commerce in Vietnam (ICHAM), Ms Edlyn Khoo, Vice Consul General from Consulate General of the Republic of Singapore – Trade Section, Mr. Jean Anes, Consul General from Consulate General of the Republic of Indonesia, Mr. Kim Deok Sung, Chairman of Korea Beauty Industry Society (KOBIS), Miss Cecilia Tham and Gabriel, Representatives of Singapore Manufacturing Federation (SMF), Mr. Wang, Representative from Taiwan Pavilion, Dr. Somsak Chalachol and the team from the Chalachol Academy Thailand, Michael Zimbalist and the team from Indonesia, Amy Ngo and Vincent from A-Vinz Singapore.

Hair Styling Performance by the best stylists in Vietnam

There were 2 sessions of hair styling performances by some of the most influential stylists in Vietnam on 9 April 2015 at 11.30 am – 12.30 pm (first of exhibition) and on 11 April 2015 at 1 pm – 2 pm (last day of exhibition). The first performance were started by The TIMES Hair Collection by Mega Star Hair Stylist of Vietnam featuring 3 mega star hair stylists to showcase historic hair styles for 3 main eras in Vietnam. The second performance involved International Hair Show by 4 International Top Hair Gurus.

Interesting stage shows and demonstrations from exhibitors

There were numerous eye-catching shows and demonstrations that was conducted during the event. Some of them were from Cosmobeauté Vietnam International Hair Styling Show Powered by LAVO Corporation, Guo Qiang from China, whom is the Technical Director of HongKong Hand Made, Michael Zimbalist whom is the founder of Hair & Beauty Community in Indonesia, Singapore’s Amy Ngo, whom is the Director of Organic Hair Shop in Singapore and Malaysia and Thailand’s Sirapobb Okabe, a Professional Hair Stylist in Chalachol Academy, Thailand.

Beauty Workshop

3-day beauty talk by exhibitors has proven to be a major crowd puller. The talk shed light on the know-how and hands-on training a professional needs to succeed in their chosen career path. Another topic was a solid grasp of both the fundamentals and advanced techniques used by leading professionals in the beauty industry. Lastly, the workshop also focused on the ability to master skills from haircutting, hair styling and hair coloring and it also includes knowledge in marketing and business management.

Business Matchmaking

This exhibition has made business matchmaking possible and able to bring together innovative organisations in relevant industries from countries around the globe to collaborate on a massive scale with the purpose to gain mutual commercial benefit. 

We will see you again next year on 21 – 23 April 2016 at Saigon Exhibition & Convention Center (SECC), Ho Chi Minh City, Vietnam!

Read more, click HERE!

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After much preparation and excitement, till we count down to D-Day of The Biggest Beauty Trade Exhibition in Indochina Region, Cosmobeauté Vietnam 2015, opens now; 9th April to 11th April 2015 @ Saigon Exhibition & Convention Center (SECC), Ho Chi Minh, Vietnam, starting from 9am – 5pm.

With participation of more than 130 international exhibitors coming from 15 countries such as China, Hong Kong, India, Indonesia, Italy, Korea, Malaysia, Singapore, Taiwan, Thailand, Vietnam and USA including first time participation from Hungary, Philippines and Sri Lanka, showcasing variety of beauty products and innovative services to every members in beauty industry.

Not to forget, we have honourable guests attended our Opening Ceremony; Mr Tran Duc Long, Director of Department of Communication and Emulation, Ministry of Health of Vietnam, Mr Vo Thanh Dong, Director Deputy Chief if Ho Chi Minh City Office, Ministry of Health, Mr Phan Thi Thanh Minh, Director of General Head of South Agency, Ministry of Industry and Trade of Vietnam, Mr Bui Thi Thanh An, Deputy General Director, Head of Vietrade in Ho Chi Minh City, Ministry of Industry of Trade, Mr Hoang Thi Ngan Huong, Head of the South Agency, Vietnam Women’s Union, Mr Hong Soon Chang, Vice Consul General from Consulate General of the Republic of Korea, Mr Michele D’Ercole, Chairman from Italian Chamber of Commerce in Vietnam (ICHAM),  Ms Edlyn Khoo, Vice Consul General from Consulate General of the Republic of Singapore – Trade Section, Mr Jean Anes, Consul General from Consulate General of the Republic of Indonesian, Mr Kim Deok Sung, Chairman of Korea Beauty Industry Society (KOBIS), Ms Cecilia Tham & Gabriel, representative of Singapore Manufacturing Federation (SMF), Mr Wang, representative from Taiwan Pavilion, Dr. Somsak Chalachol and the team from Chalachol Academy, Thailand, Michael Zimbalist and the team from Indonesia, Amy Ngo and Vincent from A-Vinz Singapore.

In conjunction of that, lined-up of exciting stage shows and informative beauty workshops held by our exhibitors are waiting for you! Click HERE for more daily activities. See you there!

*Only trade visitors in beauty industry are welcomed to Cosmobeauté Vietnam with NO admission fees needed.

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