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Saigon Beauty Art Club (SBAC) had successfully organized a beauty show on 19th September, titled Hội Tụ & Thăng Hoa. The meaning of the title is converging and sublimation, proves the beauty industry in Vietnam is converging and raising to a higher status. It was a blast during the show as all participates were impressed by the show held by different professionals from all aspect of beauty industries.

SBAC welcomes Vietnam Association of Beauty Profession Training & Development (VNBA) as supporting association, as SBAC is recognised as part of VNBA’s Southern branch to advocate development and growth in Saigon beauty industry, eventually to be recognised by the Vietnam government on the importance of developing beauty industry.

Vietnamese has always been described in having potential and talent on art skill. Hội Tụ & Thăng Hoa proves it right! There are many different shows went on during the night including hair show, nail show, make up show, eyelash show, and various sponsors show. Many segments of shows were included in each category and it gave the audiences an eye-opening night!

Hair Show

Done by the veteran many years’ experience hair stylists, confidently unleashing their special skills on hair cutting and upstyling on stage. Also not forgetting in giving a chance to the young and talented hair stylists in Vietnam, showcasing a series of latest hairstyles. Audiences were able to check out masterpieces by hair stylists showcasing many different shows focusing on coloring, styling, and cutting at various theme.

Nail Show

Professional nail artist from the biggest nail academy in Vietnam, Kelly Phang Nail Academy, lively presented a live nail art combined with modern dance performance. Audiences were able to enjoy beautiful dance, and also to witness the beauty of nail art done by the nail artist with professional and scrupulous efforts.

Make Up show

Linh Chi Beauty Academy known as the largest beauty academy in Vietnam, also presented a fairy-tale story featuring HD stage special effect make up. The members of Linh Chi Academy presented in various characters like a musical theatre show on stage, with full costume specially designed by a local fashion designer. The show has incredibly moved the crowd!

Eyelash Show

Eyes are the window of soul. Hoaly’s Eyelash has truly presented it out! Members from Hoaly’s Eyelash showcased a live eyelash art performed by skilful stylist on stage. Professional technicians showed their excellent eyelash skills and performed amazing results. The audiences were haunted that the effect of eyelashes can affect one’s soul.

Various Sponsors Show

Potential companies were giving an opportunity to showcase their products during the show. There are several brands that performed by various models showing the sponsors’ unique product and image look with their own brands and parade on stage.

The show successfully ended with a parade by all models, stylists and artists. Most of the related professionals were then gathered and had a networking session with the beauty industry people in Vietnam. As can see on participants’ expression, the show was amazing and it is sure that everyone is expecting more beauty shows in the future.

Upcoming next! Beauty Art Skill Competition Vietnam (BASC) organized by VNBA is going to be held during Cosmobeauté Vietnam on 18th – 20th April 2017! It will be a blast as BASC is the biggest and first ever national beauty competition happen in Vietnam. Stay tuned for more information!

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Growing hand in hand with Vietnam's beauty industry for the past 10 years, Cosmobeauté Vietnam is now celebrating its excellent 10th year in 2017, reaffirming its esteem presence as the largest beauty trade exhibition in the fast growing market in all aspects of beauty industry, Vietnam.
 
Cosmobeauté Vietnam is full of confidence towards the market as it sees Vietnam as an emerging market with huge potential that has been experiencing impressive growth throughout the years, just like how Aeon sees the growth in the market of Vietnam.
 
Japanese retailer Aeon which was created in 2013, is expanding overseas especially in Southeast Asia. Aeon specifically sees Vietnam as a growth driver in the Association of Southeast Asian Nations. It has opened its fourth outlet in Ho Chi Minh City, Vietnam in 2014 and the amount of visitors during the first day was spectacular.
 
The Nikkei had conducted an interview with Nagahisa Oyama, the head of Aeon’s Vietnam unit, about Aeon’s strategy in the country.
Nagahisa Oyama

Aeon opened its first Vietnamese shopping mall in Ho Chi Minh City in January 2014. How is business?
The first outlet couldn't be better. Its performance is almost too good to be true. We followed it up with a second outlet on the outskirts of the city, and we were just a little concerned about it, initially, but its performance is now nearly as we had expected. We get offers to open new outlets in locations like Danang, which is a medium-size city in central Vietnam, but we think it's too soon. For now, we'll go ahead with our plan to concentrate our openings in Ho Chi Minh City and Hanoi.
 
We had more than 180,000 visitors to our fourth store on the first Sunday after it opened [in July]. There are a million residents within 15 minutes of the store. We think we'll be able to open 10 outlets each around Ho Chi Minh City and Hanoi, for a total 20 outlets, at least for the time being.
 
Your company last year acquired stakes in local grocery store chains Dong Hung (Citimart) and First Vietnam (Fivimart). How have these tie-ups worked out?
Vietnam's grocery store market is worth several hundred billion yen (several billion dollars) at present, but we expect it to grow to about 5 trillion yen. The combined sales of Citimart and Fivimart is about 12 billion yen, which isn't that big. But their sales have shown double-digit growth on a same-store basis after they teamed up with us. They have introduced Japanese merchandise and renovated their outlets. Sales at the biggest grocery store chain in Vietnam are still only about 100 billion yen.
 
Vietnamese people shop every day. Our know-how in precooked foods and logistics system for fresh foods developed in Japan are useful. Vietnamese also have stronger faith in the quality of Japanese products, compared with other ASEAN countries, which is a positive factor for us. We hope to establish an optimum outlet model soon and expedite future openings.
 
Do you think your Vietnamese business has successfully grasped local needs?
There were shopping centers that deal mainly in luxury-brand products in city centers before Aeon set up shop in Vietnam. But those specifically target wealthy customers. Aeon will remain in our range. We target the middle class and the medium-income bracket, and offer products and floor space to safe, reassuring products. Some people initially said opening outlets on the outskirts of the city was risky, but we now feel we will be supported by ordinary middle-class consumers and households with kids. Because of our positioning, we need to be careful to monitor and maintain our pricing. For example, right after we opened the first Vietnamese outlet, we received a lot of complaints that our prices were too high, especially for clothes. So we adjusted the pricing.
 
Vietnamese [typically] spend about 150 yen for lunch. So you need to ask, are they willing pay three times as much for a lunch at a restaurant in our shopping mall? What about twice as much? To correctly assess local needs, tie-ups with local companies are useful.
 
Aeon has developed private-label products specifically for the ASEAN market, and these are supplied within the region. How is this policy working out?
We have developed private-label products in Malaysia and Thailand only, but we plan to set up a specialized company in Vietnam in July, so that will have three private-label development centers in ASEAN. Different country operations have different specialties, such as halal products in Malaysia, and we want to carefully plan our products and sell them not only in their country of origin but elsewhere.
 
The investment of Aeon in Vietnam market will definitely help in growing the economic, and it will indirectly grow the market of beauty industry in Vietnam. In conjunction with Cosmobeauté Vietnam 10th anniversary, we will have a lot more exciting events for the industry players.
 
Be part of the market leader now, you do not want to miss out the chance in taking part in the largest beauty trade exhibition at this highly potential market. There are now hot rebooking happening with our existing exhibitors, join us now and book your booth as it is selling like hot cake now!
 
Interviewed by Masayuki Nakagawa
Original Article: http://asia.nikkei.com/Business/Companies/Aeon-aims-for-the-middle-in-Vietnam-says-localhead?page=1
Publication: Nikkei
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Cosmobeauté Vietnam 2016 has been successfully held at Saigon Exhibition & Convention Center (SECC), Ho Chi Minh from 21-23 April 2016. The show was held from 9am to 5pm daily in the course of 3 days. This year’s exhibition marks the 9th edition of the Cosmobeauté Vietnam series held in Vietnam’s most populous city, Ho Chi Minh.

220 Exhibitors participated in the exhibition, making it the highest exhibitor numbers ever recorded since Cosmobeauté Vietnam’s first establishment 9 years ago. Participating exhibitors hail from 15 countries from all across the world, including East Asia, Southeast Asia, Europe and North America.

At the exhibition, visitors were presented with impressive showcase of hundreds of international and local brands, various products and services from categories such as skin care, make up, body care, hair care, perfumery, spa, aesthetics and a lot more, which lead to diverse business networking opportunities in the various fields of beauty industry.

On top of the various showcase of products, the exhibition also provides the platform for various beauty workshop sessions to take place during the 3 days. Through the beauty workshop sessions, visitors from different backgrounds in the beauty industry were presented with various information and knowledge regarding aesthetics, anti-aging, salon management, and much more. Overall, the beauty workshop sessions have succeeded in its mission to provide a place where experts can share their knowledge and experience with attendees.

Besides that, One2One Business Meetings programme were also held. The programme has managed to provide exhibitors, manufacturers, suppliers, importers, and other trade visitors the opportunity to meet and engage on one on one basis. Overall, 35 buyers participated in the programme with 85 meetings scheduled with exhibitors.

Altogether, the exhibition was deemed a success, with 98% of the exhibitors showing their satisfaction towards the show, in addition to numerous exhibitors managing to secure deals even during the show. With this year’s success, we are eager to welcome everyone to the 10th year anniversary of Cosmobeauté Vietnam next year, from 18-20 April 2017!

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Cosmobeaute Vietnam is glad to have VIPs from government agencies, embassies, and partners to witness the opening ceremony. Also, Linh Chi Makeup and Hairdo Show has performed exciting stage shows that featured costume created with reused fashion materials and fleshy make up by the students of Linh Chi Beauty Academy.

In the past 3 days, various range of products, including hair care, skin care, nail, spa, aesthetics and many more were bring showcased in the exhibition hall. Visitors, who were mainly the importers, distributors, salon owners, doctors and buyers, get to feel and try out the machines and products, and to obtain information on the latest technologies that are not yet available in the local market. The One2One Business Meeting Programme managed to connect international exhibitors with the potential buyers and investors.

Lastly, we would like to express our gratitude to our partners, exhibitors, visitors, media, and the beauty, spa & aesthetic community for supporting us. Looking forward to seeing you again at 18 - 20 April 2017 to celebrate with us the 10th anniversary of Cosmobeaute Vietnam!

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The opening ceremony of Cosmobeauté Vietnam 2016 was successfully officiated with the presence of special guests from government officials, embassies and associations such as Ministry of Trade and Industry, Ministry of Health, Vietnam Women’s Union, Federation of Thai Industries, Thai Trade Centre and Korea Trade-Investment Promotion Agency (KOTRA).

Founder of Cosmobeauté, CP Saw started off the ceremony with an opening speech, addressing appreciation towards all parties that have worked together with the organizing team, and also stating the importance of Cosmobeauté Vietnam in bringing international and local exhibitors, providing platform to connect local beauty, spa and aesthetic industry players to explore the latest technologies, new brands, ideas and business networking.

CP Saw’s Speech was followed by speeches from guest government officials from MOIT and MOH, and later followed by remarks from Mr. Nguyen Ba Vinh, co-organizer of Cosmobeauté Vietnam 2016.

Among the special guests who participated in the ribbon cutting session were:

Mr CP Saw
Founder of Cosmobeaute, Managing Director of ECMI ITE Asia
 
Mr Nguyen Ba Vinh
General Director of VEAS
 
Bà Bùi Thị Thanh An
Deputy General Director, Head of Vietrade in HCMC, Vietnam Trade Promotion Agency (Vietrade), MOIT
 
Ông Nguyễn Đình Anh
Director Department of Communication & emulation, MOH
 
Ông Lê Ngọc Trung
Deputy Director General, Head of the South Agency, South Agency of MOIT
 
Ông Trương Quốc Cường
Director Drug Administration, MOH
 
Bà Hoàng Thị Ngân Hương
Deputy Head of the South Agency, Vietnam Women’s Union
 
Mr Sakchai Unchittikul
Vice Chairman, The Federation of Thai Industries
Chairman, Small & Medium Industrial Institute
 
Ms. Pitinun Samanvorawong
Director, Thai Trade Centre, HCMC
 
Mr. Park Sang Hyup
General Director, Kotra HCMC
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One month countdown to Cosmobeauté Vietnam, a press conference was being held in Ho Chi Minh City on 11 March 2016 at Liberty Riverside Hotel. The overwhelming respond from the media has proven Cosmobeauté Vietnam as an essential event for the Vietnam beauty industry. Through the press conference, large media coverage and awareness has been generated within the Vietnam beauty community.  

The founder of Cosmobeauté, Mr CP Saw presented the updates and highlights of Cosmobeauté Vietnam. Also, he highlighted the strong presence of international exhibitions this year from 15 countries and wide variety of beauty product categories that will be displayed at the exhibition. He introduced the One2One Business Meetings Program that helps local buyers to connect with international exhibitors and source for products more effectively. Cosmobeauté Vietnam will be the medium for local entrepreneurs in search for business opportunities and international networking.

At the media interview session, the press interacted actively with Mr CP Saw and Mr Vinh Nguyen, the co-organiser of Cosmobeauté Vietnam. Mr CP Saw expressed his delighted expectation to be in the Vietnam beauty industry which has been seen to have huge unexplored opportunities, especially in aesthetics technology and beauty & spa.

The exhibitors also displayed their products at the press conference as a sneak peek preview of a wide variety of beauty products and brands that will be available at the actual exhibition.

After the engaging press meeting, the media and professionals in the beauty industry in Vietnam will have a clearer picture of what to expect at the 9th Cosmobeauté Vietnam exhibition. Registration is now open to all beauty professionals and entrepreneurs.

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In recent years, The Korean wave, or K-Wave has taken over the world by storm! On YouTube, the most popular Korean music video, “Gangnam Style” by Psy has reached over 2.5 Billion views worldwide making it the most watched YouTube video of all time as of today. The shift towards the popularity of celebrities from Korea has become so massive, it has inspired numerous brands and companies from Korea to become successful in their take on international markets, and effectively triggering the increase of demands towards beauty products worldwide.

The increasing demand towards beauty products especially in men’s products does not only involve western countries. Vietnam for example is experiencing a massive increase in both men’s and women’s beauty product in recent years, and this trend is predicted to continue as Vietnam’s economy grows rapidly.

In 2014, the sales of beauty and personal care products in Vietnam experienced a 14.4% increase in sales compared to the previous year (source: Euromonitor). This increase in demand is largely due to the media, especially through social networking such as Facebook, Twitter, Zing and others. As the country with the most Internet users in Southeast Asia, the spread of new trends and fashion via the social networking sites is the key factor in maintaining the expansion of the country’s beauty market.

Another key factor for the rise of demands in beauty products is the K-Wave. Korean beauty products, also known as K-Beauty, has benefitted the most from the globalization of the K-Wave. The K-Wave has received tremendous reception in Vietnam with numerous Korean artists and celebrities making their appearance in Vietnam through TV shows and concerts.

Hence, we can conclude that the Korean beauty products present a massive prospect in Vietnam’s beauty market. As the demands for Korean products from Vietnam’s consumers are soaring higher each year, this opens up a huge opportunity for investors, importers, retailers, distributors and other beauty product traders in Vietnam to fulfill the market demands by bringing in the best Korean products.

This April in the coming edition of Cosmobeauté Vietnam, the Korea Pavilion is the ultimate chance for all traders in the beauty industry to meet with more than 50 exhibitors at the Korea Pavilion. At the Korea Pavilion, visitors are introduced to various popular Korean brands, so that they can grab the opportunity to network and become the official distributors of the products!

Take a closer look at various Korean products that will be showcased at the pavilion from categories such as aesthetics, anti-aging, beauty equipment, cosmetics, embroidery, fragrance, hair care, health, nail care, oral hygiene, packaging, piercing, skin care, supplements and many more!

With extensive research and development towards beauty products especially skincare and aesthetics, paired with advanced technology and enthusiasm towards producing top quality products, the Korean pavilion is definitely one of the top reasons why all traders from Vietnam’s beauty industry must visit Cosmobeauté Vietnam 2016! If you are a manager, director, owner or decision maker of trading, distributing or retailing companies, don't let this chance slip away!

List of Companies in the Korea Pavilion:

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Singapore, One of The Most Advanced Economies in Southeast Asia

Singapore is without a doubt, is one of the most advanced country in the Southeast Asian region, in terms of technological advancement and economy. Boasting the third spot in the world’s per-capita GDP, Singapore is a country that opens wide its doors to foreign investors. With a massive amount of foreign investors, the latest technologies are also brought into the country, thus transforming Singapore into a highly advanced manufacturing country in various sectors such as electrical & electronics, chemicals, engineering, medical, packaging and also, beauty and aesthetics equipment.

Singapore Manufacturing Federation (SMF)

The rise of Singapore’s manufacturing community is supported by Singapore Manufacturing Federation, which represents the business interests of the Singapore manufacturing sector. The Singapore Manufacturing Federation (SMF), formerly known as the Singapore Manufacturers' Association, was first established in 1932. Its main aim is to champion the Singapore manufacturing sector, driving its competitiveness and sustainable growth through serving industry-specific needs.

(source: http://www.smfederation.org.sg)

“SMF is proud to lead the Singapore Pavilion in Cosmobeauté Vietnam with the support from International Enterprise (IE) Singapore. We welcome you to the Singapore Pavilion from 21 – 23 April 2016 to gain a better understanding of Singapore’s beauty industry and build strong networks with our participating companies, who keenly look forward to meeting quality buyers such as yourself.”

Lam Joon Khoi, Secretary-General of SMF


 

Aesthetics And Modern Technology Equipment & Skin Care

The Singapore Pavilion brings us various beauty products from Categories such as anti-aging, aesthetics, beauty equipment, hair care, nail care, skin care and much more.

However, among these product categories, some of the most interesting prospects are the aesthetics, health care and modern beauty equipment. Quite a number of exhibitors from the Singapore Pavilion specialize in these categories such as Yena Aesthetical, Aesthetics Marketing, MF3 Anti Aging & Wellness Centre, Indiba Asia, and TS & I. The latest technologies that will be showcased by these exhibitors will definitely attract interest from health & wellness centres, doctors and various professionals from the aesthetics industry.

Besides that, almost all exhibitors from Singapore also specialize in various kinds of skin care products, including natural & organic ingredients products.


 

Check Out The Singapore Pavilion at Cosmobeauté Vietnam 2016!

With than 15 exhibitors, the Singapore pavilion will feature various products showcasing Singapore’s technological advancements! Visit the Singapore Pavilion at Cosmobeauté Vietnam from 21-23 April 2016!

List of Exhibitors in Singapore Pavilion:

  • THYME SELECTION PTE LTD
  • WISH ALLIANCE

And More!

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With cute and colourful packaging and unique ingredients, Taiwanese brands are famous throughout the East Asia and Southeast Asian region, attracting enormous interest especially from younger consumers!

After several years participating in Cosmobeauté Vietnam, this year, the Taiwan Pavilion brings more than 30 exhibitors to take part in the exhibition, showcasing various products ranging from beauty equipment, cosmetics, skin care, fragrance, health, nail care, oral hygiene, packaging, skin care, spa, and piercing.

Among the exhibitors participating in the Taiwan Pavilion this year is the Naruko brand, which is a one of the most famous Taiwanese brand founded by a very well known Taiwanese beauty personality, Robin Niuer. Niuer is most well known for his regular appearance in a popular Taiwanese beauty TV show, “Queen/女人我最大”. The TV show is also widely known throughout Southeast Asian countries, which has a large number of Chinese language speakers such as Malaysia, Singapore and also Vietnam.

With the popularity of Taiwanese beauty personalities such as Niuer and other brands in Southeast Asia especially Vietnam, more and more Taiwanese brands are also getting the spotlight in the region. The Taiwan Pavilion presents an important platform for all beauty traders in Vietnam to learn more about Taiwanese products with the chance to become the sole distributors of various products that has been proven to be successful in Taiwan and Mainland China!

Exhibitors Participating in the Taiwan Pavilion:

  • CHIHKAI INTERNATIONAL CORP
  • CONCERT PROFESSIONAL BEAUTY EQUIPMENT INC
  • H-DIRECTPLUS GROUP
  • NATION BEAUTY MAGAZINE
  • NUCADO INC

And More!

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Cosmobeauté Vietnam held a roadshow in Pullman Hotel, Hanoi on 9 March 2016, to provide a sneak preview of exhibit showcase and exhibition’s updates to the beauty community in Hanoi.

The roadshow was a connecting platform for the beauty industry players in Hanoi especially to experience the first-hand preview of exhibiting brands & products, as well as to get the most updated information on exciting stage program and beauty workshops. It has gathered the beauty industry stakeholders and professionals to network and to expand business connection within industry.

During the roadshow, the founder of Cosmobeauté, Mr CP Saw, brought the audience through the exciting updates and highlights which will happen in the exhibition. He also highlighted various product categories which the beauty industry players can expect to see in the exhibition. Besides, Mr CP Saw highlighted the international exhibitors whom the audience can expect to meet during the exhibition. One2One Business Meeting Program is also available for application and this program will help connect local buyers and international exhibitors more effectively.

The vice president of Hanoi Women Entrepreneurs Association, Ms Cao Minh Truc delivered her welcoming speech at the roadshow. She highlighted the importance of participation of women in society and the economy to strengthen Vietnam’s economic growth.  The association will work hand in hand with Cosmobeauté to promote women’s wellness and self-confidence so as to be ready for any business opportunities.

As aesthetic technology is one of the main focuses of the exhibition, the organiser has invited 2 exhibitors to give talks on aesthetics concept and anti-aging technologies. Ms Lucy Vu, Manager of Aesthetics Marketing Vietnam shared with the audience on the topic Advanced Aesthetics Concept: Tailored to Your Specific Needs. She introduced a few new technologies and products that are tailored to various treatment and facial needs.

One of the exhibitors, MF3 Anti-aging Wellness Centre invited Mr Ronald Tai, CEO of SwissBeWell International Ltd to share an interesting topic on Cellular Therapy: The Secret Smart-Ageing Medicine for the Future. In this sharing session, the audience get to know about cell therapy and how it can be an effective treatment regime against an onslaught of today’s lifestyle disease. The speaker also explained how cell therapy unlock the progress of age-related chronic diseases at every cellular level of every organ in the body.  

Lastly, the organiser would like to congratulate the 2 attendees who won lucky draw prizes, which is 3D2N free accommodation to Cosmobeauté Vietnam exhibition!

The 9th edition Cosmobeauté Vietnam will be held from 21 - 23 April 2016, 9:00 am – 5:00 pm at Saigon Exhibition & Convention Center (SECC), Phu My Hung, Ho Chi Minh City.

 

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