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Published in Cosmobeaute Vietnam News
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To date, Cosmobeauté Vietnam is acknowledged as the market leader of the industry in Vietnam, as it reflects the entirety of the industry, providing opportunities to both ASEAN and overseas companies from all aspects of beauty industry in cosmetics and perfumery, aesthetics and spa, nail, hair and accessories, halal, organics and natural products, packaging and raw materials.

Cosmobeauté Vietnam reassure its position as the biggest beauty trade exhibition in Indochina region all thanks to the presence of the international pavilions from all over the world, which enables all type of beauty businesses to achieve greater visibility with local distributors, retailers, and partners. Continuing to grow at bigger scale over the years, Cosmobeauté Vietnam is welcoming more international exhibitors at the 10th anniversary.

After the great success of Spain Pavilion during Cosmobeauté Indonesia that attracted local distributors and retailers, and numbers of businesses had developed, we officially welcome the FIRST ever Spain Pavilion to Cosmobeauté Vietnam. Brought by the Spanish Cosmetic, Toiletry and Perfumery Association (STANPA), Spain Pavilion will showcase an array of Spanish made brands and products aiming to venture into the Vietnam beauty market. Hair care, skin care, cosmetic, beauty equipment and salon furniture all the way from Spain will be showcased during the 3 days show from 18-20 April 2017!

For those who are interested to be the distributors of Spanish products, a special designated One2One business Programme will be arrange, please email to This email address is being protected from spambots. You need JavaScript enabled to view it.

Picture taken at Cosmobeauté Indonesia 2014

 

What is STANPA?

STANPA, the Spanish Cosmetic, Perfumery and Toiletry Association was founded in 1951, and represents the 85% of the manufacturing sector. It offers to the Spanish manufacturing of perfumery, and cosmetic products and related raw materials and exporting companies, institutional as well as technical, legislative and international support. The Spanish industry meets the highest European standards, and figures as the fourth larger investor in R&D in the last years in the European Union, constant research for new essences, natural products and raw materials made by the enterprises, operating with the utmost respect for the environment, has created a wide range of innovative, high quality products. Cosmetics and perfumery exports amount to €2.3 billion euros, ranking 5th in the European Union.

 

Source: http://www.stanpa.com/who-we-are/

http://www.in-cosmetics.com/en/Exhibitors/94233/STANPA-The-Spanish-Cosmetic-Perfumery-and-Toiletry-Association

Published in Cosmobeaute Vietnam News
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  • • Economy expanded 6.21% in 2016, among the fastest in the world
  • • Disbursed FDI climbed 9% to a record $15.8 billion this year

Vietnam’s economy expanded more than 6 percent for a second year, defying a regional slowdown to remain one of the world’s best performers as manufacturing surged.

Key Points

  • • Gross domestic product increased 6.68 percent in the fourth quarter from a year earlier, up from 6.56 percent in the previous three months, the General Statistics Office said in Hanoi Wednesday
  • • The economy grew 6.21 percent in 2016, compared with the median estimate of 6.3 percent in a Bloomberg survey

Big Picture

Vietnam ranks among the world’s fastest-growing economies as its exports remained resilient to a global trade slowdown that’s hurting Singapore and China. Companies setting up plants in the country, such as Samsung Electronics Co., are transforming the nation into a manufacturing hub for electronics goods, including smartphones. The Asian Development Bank forecast Vietnam’s economic growth at 6.3 percent in 2017.

Economist Takeaway

"Vietnam is in a sweet spot right now," said Frederic Neumann, co-head of Asian economic research at HSBC Holdings Plc in Hong Kong. "Strong growth will persist in the next several years. It is continuing to gain market share in exports and even giving China a run for competitiveness. Foreign companies continue to invest in Vietnam to take advantage of its highly competitive labor and low cost. The outlook is bright and it is one of the standout economies in Asia."

Market Reaction

Benchmark five-year government bonds dropped for the first time in a week, losing four basis points to 5.64 percent. The benchmark VN Index fell as much as 0.3 percent before closing 0.1 lower in Ho Chi Minh City trading

Other Details

  • • Manufacturing gained 13.61 percent in the fourth quarter from a year earlier, fastest pace this year, Ha Quang Tuyen, head of GDP department at the GSO, said at a briefing on Wednesday
  • • Exports rose 8.6 percent in 2016, imports gained 4.6 percent, according to GSO
  • • Vietnam posted a trade deficit of $300 million in December. It had a trade surplus of $2.68 billion for 2016
  • • Retail sales rose 10.2 percent in 2016
  • • Disbursed foreign direct investment climbed 9 percent to a record $15.8 billion this year. Pledged FDI increased 7.1 percent

Source: Bloomberg Market

https://www.bloomberg.com/news/articles/2016-12-28/vietnam-s-gdp-growth-quickens-to-6-68-in-4th-quarter

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Young population and increasing middle class have made Vietnam one of the most attractive emerging retail markets.

According to a recent report by global real estate service firm JLL Vietnam, investors from Japan, Thailand, France and South Korea have flocked to find opportunities in Vietnam. Thai firm, Berli Jucker Plc bought Metro Cash and Carry Vietnam for EUR655m, making it the biggest merger and acquisition transaction in 2014. Not long later, another big player from Thailand, Central Group also acquired Nguyen Kim electronics chain and then the Big C Supermarket.

In 2015, South Korea's top retailer Emart discount store chain was opened in Ho Chi Minh City. Meanwhile, another supermarket brand from South Korea, Lotte, has successfully opened 11 supermarkets and aims to increase the number to 60 by 2020.

After two years joining the retail market, Japan's Aeon Mall now owns four shopping malls, nearly 50 shops and said it expected to open 20 shopping centres in Vietnam by 2020. France's AuchanSuper also decided to expand the business by opening 17 supermarkets in Ho Chi Minh City and 20 shops in the northern region by 2020 after the success of its three Simply Mart stores and assessing the potential growth of local retail market.

As incomes per capita increases, locals now can afford to spend more, and Gap, Mango and Topshop are becoming more familiar with young people. In early September, Zara opened its first flagship store in Ho Chi Minh City and H&M is said to be completing procedures to enter Vietnam early next year.

The report pointed out that Vietnam's retail market has lots of room for growth with people aged 15-64 accounting for 70% of its 90 million population. From 2015 to 2020, its urban population is predicted to growth by 2.6%, one of the highest growth rates in the region.

Trang Bui from JLL Vietnam said, "Vietnam is the most dynamic emerging economy in South East Asia thanks to its increasing disposable incomes, rapid urbanisation and rising living standards."

American consulting firm Boston Consulting Group also assessed that the middle and upper classes will double in size by 2020. People with monthly incomes of over USD714 are the main target of retailers. In addition, credit cards have become familiar with the public and consumers are less worried about spending more. Increasing international tourists and better infrastructure are also important factors to attract investors.

"The competition has become increasingly fierce and only retailers with right strategies to meet market demand will gain greater market share," JLL wrote in its report.

 

Source: Vietnam Net Bridge

http://english.vietnamnet.vn/fms/business/164324/retail-market-attracts-foreign-investors.html

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Exhibitors from different countries exhibit in Cosmobeauté Vietnam.

With tax reductions for beauty industry products included in free trade agreements (FTAs), Vietnam is seen as a promising market for cosmetics firms and foreign suppliers of beauty-care machines and equipment.

According to Dao Thu Huong from the Ministry of Finance, under the Vietnam-Republic of Korea FTA, Vietnam committed to cut tariffs on 200 products imported from the Republic of Korea (RoK), including cosmetics.

This would pave the way for RoK cosmetics to flock to Vietnam in the time to come. In early 2010, the RoK could only export seven product lines to Vietnam. However, even with the restriction, the cosmetics import turnover from the market was high at US$12.7 million. During that time, preliminary statistics showed that with the high growth rate of 10-20% per annum and nearly no rival, foreign cosmetics companies dominated the market worth US$150 million a year.

Beauty salon chains have been thriving in Vietnam. Guardian, a brand of Dairy Farm Group, has 39 shops after five years of presence in Vietnam. Orient Beauty Corp, which has distributed SkinFood’s products in Vietnam since 2011, now has 20 shops. Body Shop has developed 20 shops in Hanoi and HCM City since 2009.

Analysts predicted that from 2017-2018, when the import tariff is cut to 20%, RoK cosmetics would be even more commonly used in Vietnamese beauty industry. Not only products from the RoK, but cosmetics from Japan, Thailand and Malaysia would also have opportunities to conquer the Vietnamese market as Vietnam has also signed FTAs with many other countries.

This explains why the number of cosmetic firms attending Cosmobeauté, a well-known exhibition event, has been increasing steadily over the last nine years.

CP Saw, president of Cosmobeauté, said many businesses came to the exhibition to look for clients because they saw great potential in the Vietnamese market.

According to Nielsen, the demand for beauty products in Vietnam was still modest in 2014 with each Vietnamese spending US$4 a year on cosmetics, 1/5 of that in Thailand (US$20 per head per annum).

Commenting about the market scale, a representative of Phuong Mai JSC, which distributes water filters made by Mitsubishi Rayon Cleansui priced at VND50 million and higher, said not only spas and beauty salons, but consumers also order products, which shows an improved awareness of Vietnamese about health care.

However, though the domestic market is large, it is not the place for investors to set up factories. Nguyen Thanh Thao, deputy chair of the HCMC Cosmetics Association said that some foreign invested enterprises have stopped production in Vietnam and left for Malaysia and Thailand.

 

Source: Vietnam Business News

http://wji.at/Vietnam-News/vietnamese-beauty-industry-is-lucrative-market/

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Vietnam Association of Beauty & Development (VNBA) has just launched the first ever and biggest national beauty competition namely Beauty Art Skill Competition Vietnam (BASC). 3 press conferences of the launching of BASC were separately held at Ho Chi Minh City, Da Nang, and Hanoi, Vietnam.

Beauty Art Skill Competition (BASC) press conference at Hanoi, Vietnam.

Beauty Art Skill Competition (BASC) press conference at Da Nang, Vietnam.

Beauty Art Skill Competition Vietnam (BASC) is the first ever largest national beauty competition in Vietnam. It is a potential platform in Vietnam to provide great opportunity and connect all young and talented beautician, make-up artist, hair-stylist, and nail artist to challenge and exchange beauty knowledge and skills.

“VNBA’s vision is to connect all organisations and individuals who are working in the beauty industry, in the hope of providing safe, high-quality, and professional beauty services for people. We hope that we can contribute in improving the quality and capabilities of all members through seminars, vocational training courses and courses in management and soft skills. We truly believe that by holding national and international skill competitions like Beauty Art Skill Competition Vietnam (BASC), and bolstering international cooperation in the field is the most effective way to achieve our goal and vision.” said Assoc. Prof. Nguyen Thi Thuan, chairperson of VNBA.

The vision of BASC is to encourage confidence and professionalism among the beauty practitioners in Vietnam and to translate their vision as a beauty professional through their work, knowledge and skill at an international level. BASC also aims to uplift the standard of Vietnamese beauty professions, and to encourage beauty profession as a professional career, in order to enhance the standard of beauty industry in Vietnam and to bring it to another peak level.

“We are very glad to have this competition with Cosmobeauté Vietnam in 2017, together we celebrate its excellent 10th year anniversary. We believe through this all-rounded beauty competition in conjunction with the biggest beauty trade exhibition in Vietnam, it will definitely help to boost the standards and quality of beauty practitioners locally. Not only that, we aim to assist them in building better confidence and be able to compete at international stage in the future. Most important of all, we also hope that beauty industry can inspire and influence new and younger generation as an aspiring career,” said Assoc. Prof. Nguyen Thi Thuan, chairperson of VNBA.

BASC focuses on 3 main categories of competition, namely Hair Styling & Make Up, Beauty – Body & Spa Treatment, and Nail Art. Individuals who are creative and passionate in beauty industry are welcomed to participate in BASC.

BASC is expecting to welcome almost 200 national beauty talents in the industry to compete among themselves and perform their utmost skills at the competition, in front of a panel of both local and international judges from 5 different countries. This is the first greatest eye-opening opportunity to all professionals from all aspect of beauty industry in Vietnam. Stay tuned for more information!

BASC will be held in conjunction with the largest and most proven beauty trade exhibition in Vietnam, Cosmobeauté Vietnam. Cosmobeauté Vietnam is celebrating its 10th year milestones in year 2017, reaffirming its esteem presence in Vietnam. In accordance to the 10th anniversary, Cosmobeauté is gladly to announce the partnership with VNBA, together in bringing surprises to the beauty industry. Cosmobeauté Vietnam continues not only to provide opportunity to more brand from around the world, also to bring in talented artist from around the world to showcase excited events and competitions. Stay tuned for more information!

 

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Saigon Beauty Art Club (SBAC) had successfully organized a beauty show on 19th September, titled Hội Tụ & Thăng Hoa. The meaning of the title is converging and sublimation, proves the beauty industry in Vietnam is converging and raising to a higher status. It was a blast during the show as all participates were impressed by the show held by different professionals from all aspect of beauty industries.

SBAC welcomes Vietnam Association of Beauty Profession Training & Development (VNBA) as supporting association, as SBAC is recognised as part of VNBA’s Southern branch to advocate development and growth in Saigon beauty industry, eventually to be recognised by the Vietnam government on the importance of developing beauty industry.

Vietnamese has always been described in having potential and talent on art skill. Hội Tụ & Thăng Hoa proves it right! There are many different shows went on during the night including hair show, nail show, make up show, eyelash show, and various sponsors show. Many segments of shows were included in each category and it gave the audiences an eye-opening night!

Hair Show

Done by the veteran many years’ experience hair stylists, confidently unleashing their special skills on hair cutting and upstyling on stage. Also not forgetting in giving a chance to the young and talented hair stylists in Vietnam, showcasing a series of latest hairstyles. Audiences were able to check out masterpieces by hair stylists showcasing many different shows focusing on coloring, styling, and cutting at various theme.

Nail Show

Professional nail artist from the biggest nail academy in Vietnam, Kelly Phang Nail Academy, lively presented a live nail art combined with modern dance performance. Audiences were able to enjoy beautiful dance, and also to witness the beauty of nail art done by the nail artist with professional and scrupulous efforts.

Make Up show

Linh Chi Beauty Academy known as the largest beauty academy in Vietnam, also presented a fairy-tale story featuring HD stage special effect make up. The members of Linh Chi Academy presented in various characters like a musical theatre show on stage, with full costume specially designed by a local fashion designer. The show has incredibly moved the crowd!

Eyelash Show

Eyes are the window of soul. Hoaly’s Eyelash has truly presented it out! Members from Hoaly’s Eyelash showcased a live eyelash art performed by skilful stylist on stage. Professional technicians showed their excellent eyelash skills and performed amazing results. The audiences were haunted that the effect of eyelashes can affect one’s soul.

Various Sponsors Show

Potential companies were giving an opportunity to showcase their products during the show. There are several brands that performed by various models showing the sponsors’ unique product and image look with their own brands and parade on stage.

The show successfully ended with a parade by all models, stylists and artists. Most of the related professionals were then gathered and had a networking session with the beauty industry people in Vietnam. As can see on participants’ expression, the show was amazing and it is sure that everyone is expecting more beauty shows in the future.

Upcoming next! Beauty Art Skill Competition Vietnam (BASC) organized by VNBA is going to be held during Cosmobeauté Vietnam on 18th – 20th April 2017! It will be a blast as BASC is the biggest and first ever national beauty competition happen in Vietnam. Stay tuned for more information!

Published in Cosmobeaute Vietnam News
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Growing hand in hand with Vietnam's beauty industry for the past 10 years, Cosmobeauté Vietnam is now celebrating its excellent 10th year in 2017, reaffirming its esteem presence as the largest beauty trade exhibition in the fast growing market in all aspects of beauty industry, Vietnam.
 
Cosmobeauté Vietnam is full of confidence towards the market as it sees Vietnam as an emerging market with huge potential that has been experiencing impressive growth throughout the years, just like how Aeon sees the growth in the market of Vietnam.
 
Japanese retailer Aeon which was created in 2013, is expanding overseas especially in Southeast Asia. Aeon specifically sees Vietnam as a growth driver in the Association of Southeast Asian Nations. It has opened its fourth outlet in Ho Chi Minh City, Vietnam in 2014 and the amount of visitors during the first day was spectacular.
 
The Nikkei had conducted an interview with Nagahisa Oyama, the head of Aeon’s Vietnam unit, about Aeon’s strategy in the country.
Nagahisa Oyama

Aeon opened its first Vietnamese shopping mall in Ho Chi Minh City in January 2014. How is business?
The first outlet couldn't be better. Its performance is almost too good to be true. We followed it up with a second outlet on the outskirts of the city, and we were just a little concerned about it, initially, but its performance is now nearly as we had expected. We get offers to open new outlets in locations like Danang, which is a medium-size city in central Vietnam, but we think it's too soon. For now, we'll go ahead with our plan to concentrate our openings in Ho Chi Minh City and Hanoi.
 
We had more than 180,000 visitors to our fourth store on the first Sunday after it opened [in July]. There are a million residents within 15 minutes of the store. We think we'll be able to open 10 outlets each around Ho Chi Minh City and Hanoi, for a total 20 outlets, at least for the time being.
 
Your company last year acquired stakes in local grocery store chains Dong Hung (Citimart) and First Vietnam (Fivimart). How have these tie-ups worked out?
Vietnam's grocery store market is worth several hundred billion yen (several billion dollars) at present, but we expect it to grow to about 5 trillion yen. The combined sales of Citimart and Fivimart is about 12 billion yen, which isn't that big. But their sales have shown double-digit growth on a same-store basis after they teamed up with us. They have introduced Japanese merchandise and renovated their outlets. Sales at the biggest grocery store chain in Vietnam are still only about 100 billion yen.
 
Vietnamese people shop every day. Our know-how in precooked foods and logistics system for fresh foods developed in Japan are useful. Vietnamese also have stronger faith in the quality of Japanese products, compared with other ASEAN countries, which is a positive factor for us. We hope to establish an optimum outlet model soon and expedite future openings.
 
Do you think your Vietnamese business has successfully grasped local needs?
There were shopping centers that deal mainly in luxury-brand products in city centers before Aeon set up shop in Vietnam. But those specifically target wealthy customers. Aeon will remain in our range. We target the middle class and the medium-income bracket, and offer products and floor space to safe, reassuring products. Some people initially said opening outlets on the outskirts of the city was risky, but we now feel we will be supported by ordinary middle-class consumers and households with kids. Because of our positioning, we need to be careful to monitor and maintain our pricing. For example, right after we opened the first Vietnamese outlet, we received a lot of complaints that our prices were too high, especially for clothes. So we adjusted the pricing.
 
Vietnamese [typically] spend about 150 yen for lunch. So you need to ask, are they willing pay three times as much for a lunch at a restaurant in our shopping mall? What about twice as much? To correctly assess local needs, tie-ups with local companies are useful.
 
Aeon has developed private-label products specifically for the ASEAN market, and these are supplied within the region. How is this policy working out?
We have developed private-label products in Malaysia and Thailand only, but we plan to set up a specialized company in Vietnam in July, so that will have three private-label development centers in ASEAN. Different country operations have different specialties, such as halal products in Malaysia, and we want to carefully plan our products and sell them not only in their country of origin but elsewhere.
 
The investment of Aeon in Vietnam market will definitely help in growing the economic, and it will indirectly grow the market of beauty industry in Vietnam. In conjunction with Cosmobeauté Vietnam 10th anniversary, we will have a lot more exciting events for the industry players.
 
Be part of the market leader now, you do not want to miss out the chance in taking part in the largest beauty trade exhibition at this highly potential market. There are now hot rebooking happening with our existing exhibitors, join us now and book your booth as it is selling like hot cake now!
 
Interviewed by Masayuki Nakagawa
Original Article: http://asia.nikkei.com/Business/Companies/Aeon-aims-for-the-middle-in-Vietnam-says-localhead?page=1
Publication: Nikkei
Published in Cosmobeaute Vietnam News
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Cosmobeauté Vietnam 2016 has been successfully held at Saigon Exhibition & Convention Center (SECC), Ho Chi Minh from 21-23 April 2016. The show was held from 9am to 5pm daily in the course of 3 days. This year’s exhibition marks the 9th edition of the Cosmobeauté Vietnam series held in Vietnam’s most populous city, Ho Chi Minh.

220 Exhibitors participated in the exhibition, making it the highest exhibitor numbers ever recorded since Cosmobeauté Vietnam’s first establishment 9 years ago. Participating exhibitors hail from 15 countries from all across the world, including East Asia, Southeast Asia, Europe and North America.

At the exhibition, visitors were presented with impressive showcase of hundreds of international and local brands, various products and services from categories such as skin care, make up, body care, hair care, perfumery, spa, aesthetics and a lot more, which lead to diverse business networking opportunities in the various fields of beauty industry.

On top of the various showcase of products, the exhibition also provides the platform for various beauty workshop sessions to take place during the 3 days. Through the beauty workshop sessions, visitors from different backgrounds in the beauty industry were presented with various information and knowledge regarding aesthetics, anti-aging, salon management, and much more. Overall, the beauty workshop sessions have succeeded in its mission to provide a place where experts can share their knowledge and experience with attendees.

Besides that, One2One Business Meetings programme were also held. The programme has managed to provide exhibitors, manufacturers, suppliers, importers, and other trade visitors the opportunity to meet and engage on one on one basis. Overall, 35 buyers participated in the programme with 85 meetings scheduled with exhibitors.

Altogether, the exhibition was deemed a success, with 98% of the exhibitors showing their satisfaction towards the show, in addition to numerous exhibitors managing to secure deals even during the show. With this year’s success, we are eager to welcome everyone to the 10th year anniversary of Cosmobeauté Vietnam next year, from 18-20 April 2017!

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Cosmobeaute Vietnam is glad to have VIPs from government agencies, embassies, and partners to witness the opening ceremony. Also, Linh Chi Makeup and Hairdo Show has performed exciting stage shows that featured costume created with reused fashion materials and fleshy make up by the students of Linh Chi Beauty Academy.

In the past 3 days, various range of products, including hair care, skin care, nail, spa, aesthetics and many more were bring showcased in the exhibition hall. Visitors, who were mainly the importers, distributors, salon owners, doctors and buyers, get to feel and try out the machines and products, and to obtain information on the latest technologies that are not yet available in the local market. The One2One Business Meeting Programme managed to connect international exhibitors with the potential buyers and investors.

Lastly, we would like to express our gratitude to our partners, exhibitors, visitors, media, and the beauty, spa & aesthetic community for supporting us. Looking forward to seeing you again at 18 - 20 April 2017 to celebrate with us the 10th anniversary of Cosmobeaute Vietnam!

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