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PARIS (Reuters) - France’s L’Oreal (OREP.PA) on Wednesday said it had agreed to buy South Korean make-up and fashion firm Nanda, as foreign cosmetic industry leaders jostle for a slice of one of the world’s most innovative beauty markets.


The logo of French cosmetics group L'Oreal is seen in front of the Arc de Triomphe during a public event in Paris, France, October 1, 2017. REUTERS/Charles Platiau/File Photo/File Photo

L’Oreal did not disclose how much it was paying for the company, detailing only that Nanda, known for its fashion business Stylenanda and 3CE cosmetics brand, had a turnover of 127 million euros ($152 million) in 2017.

The acquisition could be worth around 400 billion won ($371.6 million), Korean media previously reported when L’Oreal was picked as the preferred bidder.

L’Oreal declined to comment on the report.

The French group, owner of brands such as Lancome and Maybelline, said in a statement it planned to further roll out sales of 3CE internationally. The make-up brand generates nearly three quarters of Nanda’s revenue, the companies said, while Nanda primarily operates in Asia.

Foreign investors including LVMH (LVMH.PA), Estee Lauder (EL.N) and Unilever (UNc.AS) are also among those betting on continued demand for Korean beauty products in Asian markets such as China, backed by the popularity of Korean pop culture.

Chinese consumers, and young shoppers in particular, are driving booming sales of make-up and skincare products globally.

Korean beauty products, meanwhile - from face masks that incorporate innovative and natural ingredients such as snail slime, to high-end creams - are gaining traction outside Asia, and domestic companies like Amorepacific (090430.KS) are looking to expand in Europe.

L’Oreal said Nanda - its first Korean beauty brand - was “perfectly positioned to nourish the growing appetite for make-up of millennials in Korea, China and beyond.”

The acquisition is expected to be completed within two months, L’Oreal said.

Report published by Reuters. Original article can be found here.


The 11th edition of Cosmobeauté Vietnam concluded with success, as the region’s beauty industry players congregated at Saigon Exhibition & Convention Centre to catch the latest trends in the industry. Cosmobeauté Vietnam was officiated by Mr. C.P. Saw, the founder of Cosmobeauté exhibitions, Mr. Nguyen Ba Vinh,  Ông Phan Thế Anh, the Deputy Director General of South Agency of MOIT, Bà Bùi Thị Thanh An, the Deputy General Director - Vietnam Trade Promotion Agency, Mr. Juan Fernández-Cuervo Infiesta, The Economic and Trade Counsellor of Spain for Vietnam, Mr. Michele D'Ercole, Chairman of ICHAM - Italian Chamber Of Commerce In Vietnam, Mr. Yoon Joo Young, Director General of KOTRA - Korea Trade-Investment Promotion Agency Ho Chi Minh, witnessed by representatives trade missions and business chambers.

Celebrity Experts Take the Stage to Show How It’s Done

Throughout these 3 days, visitors were treated to a galore of demonstrations by various experts. This year, we’ve invited celebrity make-up artist Steven Sunny, semi-permanent make up instructor & judge Yoon Ju Young, Creative Director Han Kyul & Chief Makeup Artist Miso Kim from Juno Academy, and Spa Director Orni Yusniza.

The stage events were well received by the audience, as Steven Sunny demonstrated advanced skills in bringing theatre characters to life through makeup; how local spas can add value with postnatal therapies introduced by Mrs. Orni; Ms. Yoon’s methods of matching embroidery styles to faces, as well as the behind-the-scene secrets of Korean superstar appearances.



Beautifully Matched: Beaute Meeting Matches Buyers Through Priority Meeting Arrangements

The Beaute Meeting program, which was designed to expedite the meeting process between exhibitors and prospective buyers, had successfully arranged over 140 fruitful meetings between both parties.

Beauty Products From Around the World in One Place

This year we have featured over 210 exhibitors, featuring brands from 19 countries, as well as pavilions from Korea, Singapore, Spain, and Taiwan. From hair to nails, the humble packaging to cutting edge aesthetics equipment, visitors were able to find many new products to complement their businesses.


 Full House: Beauty Workshops Well-Received by Participants

Visitors took the opportunity to explore the latest know-hows and techniques from international experts through the Beauty Workshop sessions held across the 3 days.

Positive Response from Exhibitors & Visitors

We spoke to some of our exhibitors and visitors on their thoughts on this year’s Cosmobeauté Vietnam. Ms. Phuong Anh, who is visiting Cosmobeauté Vietnam for the first time, waved her hands full of bags and exclaimed “I’m very excited because I found many quality products!”  

Ms. Susana Arranze, the International Manager for the Spanish Cosmetic, Toiletry and Perfumery Association (STANPA) & representative of the Spain pavilion, noted that Spain is the world’s top 10 exporters of beauty products, and they find the Vietnam a very attractive market for their manufacturers. “I think that Cosmobeauté demonstrates where is the largest point of meeting with distributors and importers for beauty products. We are very proud to bring new Spanish brands to the market.”

Do look forward to our coming updates here, as well as our social media <insert hyperlink> & newsletter channels for our post show report and announcements for Cosmobeauté Vietnam 2019! See you next April!


Cosmobeaute Vietnam Opens Today!

The 11th edition of Cosmobeauté Vietnam is now open!

Vietnam's premier beauty exhibition was officially launched this morning in the presence of eager visitors and members of the media.

The exhibition was officiated by Mr. CP Saw, Founder of Cosmobeauté exhibition series, Mr. Minh Vi, Managing Director of Minh Vi Exhibition & Advertisement Services Co., Ltd, and representatives of country pavilions and trade associations.


Do join us and explore brands from over 19 countries and take part in our stage presentation events lined up these 3 days at Saigon Exhibition & Convention Centre (SECC)!

Cosmobeaute Vietnam Opens Tomorrow!

Vietnam’s premier beauty trade exhibition, Cosmobeauté Vietnam, will be opening its 11th edition tomorrow! Cosmobeaute Vietnam is the platform for you to take your beauty business to the next level through networking and knowledge sharing. Here are some of the things not to be missed in this year’s exhibition:


Over 210 Exhibitors With Brands From 19 Countries Featured

Make full use of your visit this year by meeting with over 210 exhibitors, who will be introducing the latest in cosmetics, skin & hair care, beauty equipment, OEM manufacturing & packaging services, and nail care products this year! There will also be country pavilions from Korea, Spain, and Taiwan for you to look out for!



A Match Made in Cosmobeaute Vietnam – Beauty Meeting to Connect Buyers to Exhibitors

If you already have found an exhibitor you wish to meet, our Beaute Meeting program arranges a priority meeting between you and the exhibitor. If you have signed up for the program, don’t forget to check your schedules and bring your business cards!


Live Demonstrations by International Beauty & Spa Experts on Stage!

Don’t forget to check out our stage events this year, we have invited special guests on stage. The founder of Tanamera Mdm. Faridah Ahmad Fadzil, renowned semi-permanent Makeup Instructor & Judge Ms. Yoon Ju Young, and Celebrity Makeup Artist Mr. Steven Sunny will be on stage to demonstrate to you their knowledge and skills!



Learn From Fellow Beauty Experts in Our Beauty Workshop sessions

Throughout the 3-day exhibition, our beauty workshops will feature practical topics presented by invited speakers from around the world. Come and attend the beauty workshops and learn about additional skills and products that may benefit your business!

Do come over to Cosmobeauté Vietnam, and like our Cosmobeauté Vietnam Facebook page, and receive free gifts daily!*

Did not pre-register? No problem, as you are still able to register during the exhibition! Bring along your business cards & partners and build up your beauty business opportunities at Saigon Exhibition & Convention Centre, this 19 – 21 April.


*Limited units are available daily, on a first-come, first-get basis.








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