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[VIETNAM] From K-Pop to K-Beauty!

In recent years, The Korean wave, or K-Wave has taken over the world by storm! On YouTube, the most popular Korean music video, “Gangnam Style” by Psy has reached over 2.5 Billion views worldwide making it the most watched YouTube video of all time as of today. The shift towards the popularity of celebrities from Korea has become so massive, it has inspired numerous brands and companies from Korea to become successful in their take on international markets, and effectively triggering the increase of demands towards beauty products worldwide.

The increasing demand towards beauty products especially in men’s products does not only involve western countries. Vietnam for example is experiencing a massive increase in both men’s and women’s beauty product in recent years, and this trend is predicted to continue as Vietnam’s economy grows rapidly.

In 2014, the sales of beauty and personal care products in Vietnam experienced a 14.4% increase in sales compared to the previous year (source: Euromonitor). This increase in demand is largely due to the media, especially through social networking such as Facebook, Twitter, Zing and others. As the country with the most Internet users in Southeast Asia, the spread of new trends and fashion via the social networking sites is the key factor in maintaining the expansion of the country’s beauty market.

Another key factor for the rise of demands in beauty products is the K-Wave. Korean beauty products, also known as K-Beauty, has benefitted the most from the globalization of the K-Wave. The K-Wave has received tremendous reception in Vietnam with numerous Korean artists and celebrities making their appearance in Vietnam through TV shows and concerts.

Hence, we can conclude that the Korean beauty products present a massive prospect in Vietnam’s beauty market. As the demands for Korean products from Vietnam’s consumers are soaring higher each year, this opens up a huge opportunity for investors, importers, retailers, distributors and other beauty product traders in Vietnam to fulfill the market demands by bringing in the best Korean products.

This April in the coming edition of Cosmobeauté Vietnam, the Korea Pavilion is the ultimate chance for all traders in the beauty industry to meet with more than 50 exhibitors at the Korea Pavilion. At the Korea Pavilion, visitors are introduced to various popular Korean brands, so that they can grab the opportunity to network and become the official distributors of the products!

Take a closer look at various Korean products that will be showcased at the pavilion from categories such as aesthetics, anti-aging, beauty equipment, cosmetics, embroidery, fragrance, hair care, health, nail care, oral hygiene, packaging, piercing, skin care, supplements and many more!

With extensive research and development towards beauty products especially skincare and aesthetics, paired with advanced technology and enthusiasm towards producing top quality products, the Korean pavilion is definitely one of the top reasons why all traders from Vietnam’s beauty industry must visit Cosmobeauté Vietnam 2016! If you are a manager, director, owner or decision maker of trading, distributing or retailing companies, don't let this chance slip away!

List of Companies in the Korea Pavilion:

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