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The cosmetics industry never stops in its search for the next big thing, and new markets are no exception. Last year, Africa dominated the headlines and, at the start of this year, it looked like Iran was going to be 2016’s big news but with Sephora hitting pause on entry into Iran, as we hit the final quarter, another contender has emerged.
Yes, it seems the cosmetics industry’s collective eye is turning towards the burgeoning CLMV (Cambodia, Laos, Myanmar and Vietnam) market. K-beauty behemoth, The Face Shop is the latest to announce entry into the region, with its first store in Laos due to open by the end of the year.
And it’s by no means the only one. L’Oréal has been gearing up for expansion in what it terms the South Asia-Pacific market (including Cambodia and Myanmar) with investment in its Indian facilities, which have been designated to act as an export hub for the area.
And no wonder, the region has all the ingredients for growth. Improving infrastructure? Check – international highway networks, ports and power supplies are all underway. A growing middle class with disposable income? Check – Laos’ government upped civil service wages by 37 percent in 2013 and the country is predicted to become a middle-income country by 2020. Large, young population? Check – with a mean age of 27, Cambodia is one of the youngest countries in Southeast Asia, while Myanmar boasts one of the largest populations at 53 million.
It’s also become a tourist destination of choice – Cambodia’s Angkor Wat temple complex topped Lonely Planet’s Ultimate Travelist in 2015– which no doubt explains LVMH’s decision to open a branch of its DFS network in Siem Reap in April.
And that store introduced several of the world’s most renowned brands to the market for the first time, with shelves (or should we say counters) stocked with the likes of Estée Lauder, Yves Saint Laurent (L’Oréal), Clarins, Guerlain (LVMH), Bvlgari and La Prairie.
Of course, challenges exist – chief among them infrastructure and regulatory barriers – but with membership to the ASEAN Economic Community, and measures in place to help boost assistance in a bid eliminate trade and investment restrictions, CLMV is one to watch.


Cosmobeauté Myanmar 2016 has been successfully concluded at Novotel Yangon Max, Yangon from 1-3 June 2016. The show was held from 10am to 6pm daily in the course of 3 days. This year’s exhibition marks the 3rd edition of the Cosmobeauté Vietnam series held in Myanmar’s largest city, Yangon. A huge thanks to all exhibitors and visitors who have taken part in Cosmobeauté Myanmar! Also, we would like to express our gratitude to our partners, media, and the beauty, spa & aesthetic community for supporting us. Looking forward to seeing you again in the 4th Edition!

Guest VIP at the Taiwan Pavilion.

Miss Universe Myanmar was one of the guest during the Opening Ceremony.

Champions of Agnes Lim Kyin Po Hair & Make Up Championship will be taking part in the Asian Hair Masters Asssociation (AHMA) event & competition during Cosmobeauté Asia 2016 this July.

Kenz Ooi from Mehron demonstrated make up art on one of the winners of the Cosmobeauté Myanmar Facebook Photo Contest.

Lavox Professional Conducted a hairstyling demonstration.

Aurelie Denoueix from Asea Spa presented informative talks regarding spa investment and management.

Cosmobeauté Myanmar 2016 was a great platform for business networking.

Professionals in the industry took the opportunity to find out about various beauty products from overseas.

Novotel Yangon Max, Yangon, June 1 - The 3rd edition of the largest & proven beauty trade exhibition in Myanmar is now open for trade visitors! Exhibitors from 12 countries features various profucts and categories from 30 different beauty industry categories, making it the largest Cosmobeauté Myanamar edition to date. Famous local celebrities were also present during the event, which attracted a great amount of media coverage, and exposure opportunities for exhibitors’ products.

Founder of Cosmobeauté Speech

Before the ribbon cutting session started, founder of Cosmobeaute, CP Saw presented his speech, where he mentioned that beauty & spa business brings good revenue to the economy, while at the same time making people feel good, confident and happy, thus Cosmobeauté Myanmar exists to address all the industry's needs, and connecting businesses together.

Ribbon Cutting Session Attended by Special Guests

The ribbon cutting session was attended by special guests such as Mr Win Naing, Vice President of Myanmar Cosmetics Association, Mr CP Saw, Founder of Cosmobeaute, Mr Johnathan Lim, Managing Director of Red Event Co Ltd, Ms Agnes Lim, Founder of Fancy House Hair & Beauty Spa, Pa Pa Win Khin, Local famous artist, Htet Htet Htun, Ms Universe Myanmar and Htet Htet Win, Faces of Myanmar.

Head Spa – Synergy of Essential Oils

Various stage programs took place on the first day of Cosmobeauté Myanamar, and one of them is the Head Spa – Synergy of Essential Oils by Elphidos Scalp Spa. The program presented a very demonstration on stage which covers various benefits of the usage of essential oils in hair care.

Demonstration by Winners of Agnes Lim Hair & Make Up Championship

Another interesting program is the demonstration by winners of Agnes Lim Kyin Po Hair & Make Up Championship. The winners of the championship, which was held on 25th May 2016 (last week), have definitely showed the audience why they are called winners, with their impresive skills, LIVE.


More Activities awaits in day 2 & 3!

Cosmobeauté Myanmar 2016 opens until 3rd June, so if you have not visited us yet, NOW is your best chance to do so! Dont miss out on a lot of activities on stage and most importantly, the wide variety of products and services being featured by international exhibitors, which brings massive business opportunities!


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