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Cosmobeaute Malaysia News

ECMI ITE Asia Sdn Bhd is pleased to announce the expansion of Cosmobeauté series of beauty trade exhibition into the market full of potential, Myanmar.


Cosmobeauté, launched in the year of 2005 in Malaysia has stretched its arms to Indonesia (2006) and Vietnam (2008), making it the leading beauty trade exhibition in Southeast Asia region. In 2014, Cosmobeauté is venturing into the potential market of Myanmar, which Cosmobeauté Myanmar scheduled to be held from 6th - 8th June 2014 at Myanmar Convention Center, Yangon.

Mr. Cp Saw, the Managing Director of ECMI ITE stated "The professional beauty sector in Myanmar is set to grow in line with the increasing consumer demand for beauty products and treatments in the country. Brands from the United States, Europe and Asia are already made available in salons across the country as multi-national manufacturers and re-establish distribution to help satisfy growing demand. Cosmobeauté will be playing important role to provide ideal opportunity and platform for international companies to establish relationships, partnerships and operations in what is set to become a booming market,"

Chief Executive Officer of ITE Group PLC, Mr. Russell Taylor added "We are very pleased that our recently announced partnership with ECMI has quickly led us into new and exciting emerging markets such as Myanmar. Cosmobeauté is a well established exhibition in Southeast Asia and the conditions are right for this launch to be very successful in Myanmar".

Stay tuned to our site for more updates and news about Cosmobeauté Myanmar 2014!

Held for its 9th edition, Cosmobeauté Asia took place at the Putra World Trade Centre (PWTC) from the 15th to 18th July, showcasing more than 320 exhibitors from across the world representing over 600 brands and products.

International Pavilions



Jeju Province








By constantly improving and enticing more new exhibitors, Cosmobeauté Asia resulting in more varieties of beauty product and technologies from the First-Time participants such as Jeju Province, Korea International Trade Association, Italy and Turkey exhibitors joining the current Singapore, Taiwan and Korea Pavilions. Consequently, Cosmobeauté Asia managed to attract more international groups and visits from the supporting associations and related organisations.

Not only attending the opening ceremony and launch of IPEC Bureau's Beauty Science, YBhg. Pn. Fadilah Baharin, Director General of Department of Standards Malaysia, Ministry of Science, Technology & Innovation, YBhg. Dato' Azmel Bin Haji Maamor, Chairman of IPEC Bureau, YBhg. Datuk Dr. Marimuthu Nadason, the NGO-Malaysian Association of Standards Users and representatives from the government had a detour throughout the exhibition on the first day.


It was our great pleasure to have Ms Adeline Quek, IE Singapore Centre Director to pay a visit to Cosmobeauté Asia 2013 meeting the 44 exhibiting companies from Singapore under Singapore Manufacturing Federation (SMF) Singapore Pavilion in a total of 800 sqm.


Taiwanese exhibitors who participate in Cosmobeauté Asia 2013 each year without fail seeking to expand their business to the Southeast Asia market, are visited by Lin Min-Li, Deputy Representative of Economic Affairs and Kuo Chien Hung, Third Secretary of Economic Division from the Taipei Economic and Cultural Office in Malaysia.


On the other hand, as a new joint venture with ITE Group PLC from UK, ECMI ITE Asia Sdn Bhd has also welcomed the Chief Executive Officer of ITE Group PLC, Mr Russell Taylor to the exhibition for the very first time after a meet and greet session with Datuk Maxson Abdullah, the CEO of PWTC.




KUALA LUMPUR, 30 MAY 2013 - Cosmobeauté Asia – the largest and most professional trade exhibition for the beauty industry in Malaysia and the ASEAN region – announced its 9th edition which organiser, ECMI ITE, expects will once again top the high standards they have set for the industry, and themselves at a press conference held on last Thursday.

"We are very pleased with the year on year growth we have achieved with this exhibition. With a wide variety of international brands and exhibits, we have constantly improved and enticed new exhibitors to our exhibition. This will in turn attract more beauty product manufacturers from across the world to participate in this exhibition. I am very excited about this year’s edition because we will have country pavilions from both Italy and Turkey for the first time,” said Managing Director of ECMI ITE, Mr. CP Saw during the press conference.


CosmoNail Cup International Nail Competition 2013

Jointly organised by Cosmobeauté Asia and JJ Nail Professional Training Centre, CosmoNail Cup International Nail Competition 2013 will be held on 16th July, second day of exhibition to gather talents from the nail industry.

CosmoNail Cup International Nail Competition 2013 is open to professionals, students and individuals to unleash their creativity and skills on various categories such as Manicure Gel Polish, Pink & White Sculpture Acrylic, Salon Success Gel Design – Forms or Tips, Design Sculptured Stiletto Nails, In Box Mix Media Presentation (10 tips) and In Box Hand Painted Flat Nail Art (10 tips).

Introducing 2 new categories this year - Team Relay One Tone Tip Extension, which portrays teamwork throughout the competition process, as well as the Open Category of Phone Case Living Art, which believed to showcase unlimited creativity on phone case with, nail art experience.

Ms Erin Eng, Co-Founder of JJ Nail Professional Training Centre mentioned that the competition fit its role in supporting the rapidly growing industry as a platform for nail technicians of all levels to compete and receive fair assessment from panel of international judges from Ukraine, Poland, USA, Korea, Japan, China, Hong Kong, Taiwan, Thailand, Vietnam, Singapore and Malaysia.


2nd ASEAN Spa & Wellness Forum and Exhibition (ASWFE)

The 2nd edition of ASEAN Spa & Wellness Forum was announced to be held from 16th – 17th July during the press conference. Organised by the Malaysian Association of Wellness and Spa (MAWSPA) for the second year, not only educational sessions focused on Operational and Management will be organised, but also a dedicated exhibit area showcasing Spa and Wellness brands and products will be organised during the 2-days event. MAWSPA would like to have the members of Spa and Wellness industry in Malaysia to equip themselves with know-hows and knowledge.

Dr. Baskaran Kosthi, Vice President of the Malaysian Association of Wellness and Spa (MAWSPA) has also assured confirmed participation of international Spa and Wellness experts at the 2nd edition of forum to share their experiences, knowledge and industry insights.

My Runway Makeup Show 2013

Award winning makeup artist, Kenz Ooi will be making an appearance in Cosmobeauté Asia this July showcasing his latest collection of makeup 2013!

The press were treated with exclusive preview of his My Runway Makeup Show 2013 showcasing his signature airbrush techniques of flawless effects at the press conference.

Kenz who has made various appearance is various editions of Cosmobeauté Asia stated that he is looking forward to the makeup show this July. He also said that the makeup show sets to be an inspiration for entertainment, film, tv and fashion industry as he will be showcasing various themed masterpieces on stage with Mehron Professional Makeup, an 80-years leader in development and production of professional HD makeup in the industry.



The 9th edition of Cosmobeauté Asia, which is also known as the dedicated event for beauticians and individuals in beauty industry, will be the right platform to move forward in the beauty industry.

Mark your calendar for Cosmobeauté Asia on 15 – 18 July 2013 and PRE-REGISTER NOW to visit!

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